Best Toys of 2012 on NBC’s TODAY Show

We had a fun segment on the Today Show talking about some of our Platinum Award winners. It’s always painful selecting the 10 toys to show (turns out we actually had 11!). As we pulled up to the show, Martin Freeman was already at the door – surrounded by photographers and people looking for autographs. I prayed that as my mother and I climbed out of the very high SUV we would not fall with all of those cameras so near by. We exited the car gracefully. You can watch the segment below.

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Before hand….

While I was getting hair and makeup done, I tweeted that there was a hobbit in the building. Just as I finished, Martin Freeman walked out of his dressing room behind me. I smiled. He returned my smile.  My grandmother always used to tell me “it doesn’t cost anything to smile” – he got the same lesson along the way. He was very friendly to everyone. Until I see The Hobbit next week, to me he is still Watson from the BBC Sherlock series. I’m a huge fan.

Martin Freeman visits the Today Show

We had lots of kids for this particular segment. They all were terrific while they waited for our time in the studio. In fact, we were brought upstairs and then the schedule got moved around a bit. They were amazingly well-behaved and calm as they waited even longer out in the hallway.  Here are some of their pics.  








This was the first time I was doing a segment with Willie Geist, the new host of the 9 o’clock hour. He’s great…and with two young kids, he’s in the toy zone.

Happily we got to talk about some of our favorite toys of the year from Fisher-Price, Wonderworld, Hasbro, North American Bear Co., LEGO, Playmobil, Marbles, The Brain Store, LeapFrog, Silverlit and Mattel. All of our Platinum Award winners are broken down by age with full reviews at

After the segment, Willie took a picture with Joanne (who has been part of the WG fan club from his Morning Joe days).

It was a very good day…and I am forever grateful to my mother for taking a risk and starting the toyportfolio with me. She is the most generous mentor and business partner. Our adventure through toyland together is one of the great gifts of my life.

Willie Geist and Joanne Oppenheim at the TODAY Show’s Top Green Toys for 2010

We’ve just posted our list of top green toys.  It’s a fun mix of beautifully crafted wooden toys from companies like Plan Toys,  Wonderworld, Citiblocs, Tegu and Schylling. As well as some plastic toys from recycled materials (Green Toys) and even a nod to a plastic lamp that you crank rather than load with batteries.   We even have two solar powered devices that will appeal to tween and teens.

What we passed on: scratchy organic dolls, dolls that got credit for being organic but were very muted, and in our opinion a little sad looking. We also passed on many solar activity kits that just didn’t work. Nothing like having a solar panel that just doesn’t feel like powering anything.

At the end of the day, I find any labels like Green or Educational to be only part of the story.  If the toy isn’t fun and engaging, it doesn’t matter what great list it should be on. Probably too many negatives there–but you get the point.  It doesn’t make the cut with us unless it’s also something that engages our testers.

TODAY Show today…active and fun

Natalie and Stephanie discussing ride-on toysI headed up to the studio this morning with my intern Daniel — after putting toys together for us all semester, I thought it would be fun for him to see the studio and the end result of so many packages, emails and testing. I tried doing my hair this morning–and emerged from the building looking like a bad 1970s “before” picture.  Happily, the hair and make-up people at the show are so terrific, that I knew it was going to be ok.  I think they were even a little shocked by the sheer volume of hair.  Thanks to high def tv, I also think make up takes longer (not to mention that I’m a little older!) than it used to.  It really is amazing what professionals can do.  Everyone emerges from the hair and makeup area a better, more polished version of themselves.

This morning we had about ten kids.  One family has tested for us since their son was born five years ago.  They moved to Hong Kong in between and as I traveled up to the studio I realized that we had never met–so that was fun!  They now have two kids and I’m so happy they’re back from their adventure and can resume testing for us! Other kids were on with me about a year ago–so to see them now as full preschoolers was fun.  A new group joined us – I have to say this was the most well-behaved group of kids in the green room.  Their parents were really careful to hold off on the delicious donuts and cookies until after the segment. Smart move.

The challenge was to show toys and equipment for active play –indoors!  The YBIKES were a hit and disappeared when we went to talk about them–but I think they got camera time later on. The Kazam Balance Bike – also great was on the pedestal–and may have been blocked a little by the fire truck. You really couldn’t see how amazingly high the Sky Balls bounce in the air–or the 3D bubbles…but trust me – there are fun choices this season.

A very polite "excuse me" in the middle of the segment

Half way through the segment one of our testers very politely asked if she could go play in the playhouse…one of those great real live moments…priceless.

Natalie, Finley and the end of the segment

Segment over, chocolate donut enjoyed on the car ride home…a good day!

Taking a look at the indoor Hopscotch Rug from Alex

To read the full article about the toys featured, visit