We had the first day of previews today at Hasbro. I left feeling happiest about the new Play All Day Elmo – over-sized and with a soft belly, he’s much more fun to hug than recent models that had hard bodies underneath the signature red fur. This Elmo promises to play eight different games with your preschooler. We saw a demo of the classic game Red Light, Green Light— Elmo prompts your child to move and then says Red Light! If your child stops, Elmo knows AND he also knows when your child is still moving. Magic! We hope the final product works as well as the demo!
There’s something especially cheerful about this latest cooperative game from Peaceable Kingdom! Sunny Day Pond was a hit with our preschooler testers. They loved that they were working together to make three puzzles that feature an orange duck, a purple fish and a green frog. Players use the spinner to determine which color puzzle piece they’ll be using. But beware, there are raindrops! If six raindrops are collected, the round is over! Very sweet. Designed for 2-4 players, ages 3 and up.
The short answer is: of course they do.
So yesterday before our Today Show segment I went to say hi to the 20 plus kids that agreed to be “elves” in our toy test on the plaza. They were all really well behaved…and many totally tuned into their phones and ipads. If you have kids you know the drill and
even if you don’t…if you go out to a restaurant and look around…you see kids engaged with their screens. Makes you wonder about more traditional types of play and the toys that will engage this digital generation. While everyone is totally abuzz about today’s kids monopolizing their parents’ smartphones and tablets, the last generation was equally sucked into their handheld players. The notable difference is that while most kids did not get their first Gameboy until they hit the early school years, infants are now part of the swipe-generation.
From a developmental point of view, the answer to my question is a resounding yes. Especially for younger children, we know that they learn best from real life interactions. Language development comes from talking (not just swiping or zapping a fruit ninja). When kids play with their stuffed animals, dolls, castles, dollhouses and other pretend settings – they are at
the center of their play experience. Things happen at their command and as a result of their own imagination not something created or dictated by a toy designer. Elmo and his friends are fine for novelty appeal…but they do not offer the same open-ended type of pretend play.
Here’s what else you should know about yesterday. The teddy bears and dolls that we brought to the show (but sadly ran out of time to talk about) were loved by the kids. We planned on talking about the wonderful collection of multicultural Calin baby dolls from Corolle (there is also a boy in the collection), the delicious Teddy Bear and Dog from Bunnies by the Bay and the always popular Calico Critters from International Playthings.
These toys may seem old-fashioned or boring compared to their high-tech counterparts, but to kids all of these toys are new and able props to their pretend world. And we certainly need our kids to pretend, to dream, to imagine and not just watch a screen.
To read reviews about all of these wonderful toys, please visit our site.
For a full review and shopping info, visit our site.
Just received FurReal Friends Cuddles My Giggly Monkey from Hasbro…
Kind of reminds me of someone…
We had a fun segment on the Today Show talking about some of our Platinum Award winners. It’s always painful selecting the 10 toys to show (turns out we actually had 11!). As we pulled up to the show, Martin Freeman was already at the door – surrounded by photographers and people looking for autographs. I prayed that as my mother and I climbed out of the very high SUV we would not fall with all of those cameras so near by. We exited the car gracefully. You can watch the segment below.
While I was getting hair and makeup done, I tweeted that there was a hobbit in the building. Just as I finished, Martin Freeman walked out of his dressing room behind me. I smiled. He returned my smile. My grandmother always used to tell me “it doesn’t cost anything to smile” – he got the same lesson along the way. He was very friendly to everyone. Until I see The Hobbit next week, to me he is still Watson from the BBC Sherlock series. I’m a huge fan.
We had lots of kids for this particular segment. They all were terrific while they waited for our time in the studio. In fact, we were brought upstairs and then the schedule got moved around a bit. They were amazingly well-behaved and calm as they waited even longer out in the hallway. Here are some of their pics.
This was the first time I was doing a segment with Willie Geist, the new host of the 9 o’clock hour. He’s great…and with two young kids, he’s in the toy zone.
Happily we got to talk about some of our favorite toys of the year from Fisher-Price, Wonderworld, Hasbro, North American Bear Co., LEGO, Playmobil, Marbles, The Brain Store, LeapFrog, Silverlit and Mattel. All of our Platinum Award winners are broken down by age with full reviews at www.toyportfolio.com.
After the segment, Willie took a picture with Joanne (who has been part of the WG fan club from his Morning Joe days).
It was a very good day…and I am forever grateful to my mother for taking a risk and starting the toyportfolio with me. She is the most generous mentor and business partner. Our adventure through toyland together is one of the great gifts of my life.
We arrived to find an extremely busy and crowded green room. The boy band, The Wanted, was there getting ready. I was told that Colton from American Idol was also there. Rosie was upstairs getting ready for The Professionals segment. (Hey, I’m a former lawyer-doesn’t that count?) And yes, there was the 40 pound cat – that was unfortunately sharing the curtained off area where our toy testers were gathered. Only problem, I’m super allergic. So I stayed clear of the cat– who was really, really big!
Our testers started arriving. We had many today including twins (I got to hold Grace throughout most of the segment), sisters, brothers and best friends…all testers for the toyportfolio.
We headed upstairs to the studio for a “tease”–the part where they say “and coming up”….and you see the guest. We were waiting in the hallway outside of the studio when Ann Curry came by and was really wonderful with the kids. I’m not sure they really took in all that she was saying to them–but it was great advice about being proud of who you are, standing tall. After she left we played some games to make the time fly. Remember how hard waiting was when you were 9?
Many of our older toddlers and preschoolers found the Little Tikes Garden Discovery Center very interesting–each climbed in at one point! Leaving the babies on the outside. One of the babies got away–and found her way under the science toys. I looked down while Savannah was asking me a question and lo and behold there was baby Grace with a piece of paper in her mouth. I removed the paper and scooped her up– and thankfully she was happy doing the rest of the segment with us! It was the first time I did a segment with Savannah– two former lawyers having fun with toys! She was great and handled the controlled chaos with good humor! I’m also happy I had on my relatively high Jimmy Choo shoes.
After the segment, there’s always a mad dash to get out of the studio quickly! Here are two of our happy testers right after we were done.
To read our reviews and ratings, visit, www.toyportfolio.com
This is the 6 BILLION dollar question this year. If toy makers have their way, the answer will be a resounding yes. In fact, it seems that many are betting the farm on it. With APP sales exceeding $6 billion in 2010 and estimated to reach $25 billion by 2015, you can’t really blame them for wanting a piece of this mega pie.
The big take away trend of TOY FAIR 2012, that officially begins tomorrow at the Javits Center in New York City, is the arrival of digital “enhancing” toys. There’s even a whole new vocabulary: you’ll hear that your child needs toys that help “blend” their reality and digital play experiences. Clever new brand lines such as Apptivity (Mattel) or AppGear (WowWee) or AppMates (Disney).
But at the end of the day, does your 18 month old baby really need a bear with an iPhone for a belly? Does your four year old who loves Hot Wheels really need to have a special car to race on the surface of your iPad? Does your child need a plastic fishing rod so that he or she can “virtually” fish with an attached smartphone?
I was pretty cranky this week as I started previewing this new category. I couldn’t quite put my finger on why and then yesterday, after having visited both Mattel and Hasbro’s showrooms, it became clearer to me. I wasn’t exactly cranky, just a little bit sad. I love toys. I’m always excited to see what those clever toy makers are going to wow us with. What innovative uses of technology would we be able to share with our readers? Unfortunately, this new category feels like the toy industry is desperately trying to remain relevant in a world where even the youngest children (who are not even talking yet), can navigate their parents smartphones and tablets.
The question for us always comes back to whether the technology enhances the play experience. In other words, do you need a toy to have the same or greater amount of pleasure when playing Fruit Ninjas or Angry Birds? Is the APP experience lacking or less than optimal if you don’t have these 3D action figures? Does having an iPhone APP at the center of your game board really make playing a round of LIFE or Monopoly better? As with most new categories we review, the ultimate answer will be made on a case by case basis.
In the swirl of wow-look-what-we-can-do-now in toyland, it’s almost easy to miss the next important question. Is this toy developmentally appropriate? We know that handing off iPhones and iPads to very young children has become part of our culture. Parents often marvel at how well their kids navigate such experiences, and we all know that such a hand off can be particularly useful when you travel or on a tedious line at the grocery store. (I can barely make it through the Whole Foods line without my phone.) But now ask yourself whether it’s beneficial to extend that time by adding toys to the experience. What other real world play experiences are being missed by adding more screen time? While the technology is far too new for studies that research the impact on small children, at this point we see no reason why this screen time will be vastly different from television, baby videos, or video games and their negative impact on children. In other words, less will probably be more. And when you’re talking about very young children, none may be even better. Not a popular suggestion we know. As with most things, we have a sense that moderation is probably the most realistic goal.
One more thing. It also seems somewhat tone deaf to be suggesting in these difficult financial times that expensive technology must be acquired for playtime. I know we all have phones and according to the folks at Mattel, one in every five house holds owns an iPad – but still. From a consumer point of view, board games have always offered great value. Most games cost under $20. Now, that’s $20 plus the cost of your iPad or iPhone.
I feel much better now. And while I understand that toy companies want in on this booming business, I hope that all of those creative toy makers will remember that playing in the real world with wonderfully crafted playthings is still something to be valued.
The previews for Toy Fair 2012 ( that officially kicks off on February 12th) , which is a preview of the toys that will be available for the coming year, have begun. Are you with me?
So far, we haven’t been too blown away with what we’ve seen, but I have already found my toy crush…his name is Flying Super Grover 2.0.
We have only seen a prototype of Flying Super Grover (he’ll be available from Hasbro in the fall). So this isn’t an official review, but just look at him. The cap, the eyes peeking through, the splash of his yellow lightning bolt on his fury blue chest…and don’t even get me started on his pink nose. He promises to make appropriate sound effects when he’s flown. He will know when he’s going up and down. He had me at “helloooo every bud-deeeeee!” In any case, he clearly is going to give Elmo a run for his money.
While there is certainly room for novelty this time of year, it’s also important to bring home toys that have lasting play value. The toys that make the cut tend to be the classics–and often more open-ended. These toys place your child at the center of the play experience. So instead of dolls that do all the talking, dolls that say nothing will be enjoyed for a longer period of time because they will say whatever your child wants them to say! (The doll to the left is from Corolle Doll’s Calin line). We’ll be talking balls, blocks, trains, art supplies and games!
Take a toy inventory:
1. Does your child have a variety of playthings? Having a lot of one type of toy (whether it’s dolls or trucks) will often lead to a chorus of “I have nothing to play with.”
2. Gender Free- Is your child’s play experience only pink? only blue? We want boys to know how to be nurturing parents–so dolls are an important part of role playing “dad”. On the flip side, we want our daughters to excel in math– so blocks and construction toys should be part of their play world as well.
3. Art supplies – Encourage their creative side. With budgets being cut in many schools, kids have fewer opportunities for painting, using clay, and drawing. Whether it’s a juicy box of new Crayola crayons or an interesting set of watercolor pencils from Faber Castell or eeBoo– find a way to bring them back to the arts.
4. Games– One of the best ways to unplug your family is to play a game together. We have dozens of great suggestions on our list. Find a couple that become part of your family’s entertainment. I’m personally really a fan of Connect Four Launchers and Joanne’s favorite is almost anything with letters. She’s a beast at Upwords. (Never quite referred to my mother that way–but you know what I mean).