Hot Toys on Today Show – Behind the Scenes

This morning we headed back up to the studio to take another shot at talking about Hot Toys of the season. The segment had been bumped on Tuesday.  This time we got into the right car. On Tuesday we had gotten into a car that was headed to the airport -which should have been a signal to us that the rest of the morning was probably not going to go smoothly.

With Joanne (the best biz partner and mother!) outside the studio

We arrive at the Today Show. All was unusually quiet in the green room.   The Duggars had been there on Tuesday–making for a very crowded room!  This time Robert Pattinson was upstairs

Robert Pattinson visits Today Show

…we never got to see him but he certainly draws a crowd outside the studio. I always wonder about the fans that wait overnight to catch a glimpse.  I thought it was fitting that we were there with Mattel’s Monster High Dolls that are really part of the Twilightization of America. Our tween testers, many of whom have not read the books or seen the movies really still love these dolls.

Mattel's Monster High Doll Collection

At first I wasn’t sure how I felt about them. They’re so over the top–but I’ve come around. Their focus is on character traits of each monster and how they navigate high school.  It’s less about their body image. I also like that there are boys in the line, and that Mattel participated in an anti-bullying campaign this year with the collection.   I certainly wouldn’t characterize them as beautiful dolls–but they do have a sense of humor that appeals to the 7 & up crowd.

Getting to know Let's Rock Elmo

Many of the kids who were scheduled to be on the segment on Tuesday came back today. We were very grateful to their parents!  We were also joined by some other families who quickly got into the swing of the segment.   I’d always rather do a segment with kids there–it just adds more energy and I think it’s useful to see kids actually playing with the toys we’re talking about.

Right before the segment

For complete reviews of the toys we showed on the segment, visit You can also watch the segment on the Today Show by clicking here.

Natalie Morales, Stephanie Oppenheim and toy testers at the Today Show

One of our favorite testing families!

Elmo, The Duggars, and Lisa VanderPump- oh my!

This morning my mother and I headed uptown to do a segment on the Today Show about the season’s hot toys. Let’s Rock Elmo is one of the toys we’re going to talk about. My overriding concern going uptown was the massive zit on my face.  Don’t you think at a certain age that you should get a pass on acne?  My hitting the Halloween candy hard last week probably didn’t help the situation…but still, I do believe that there should be a time limit on the whole adult acne thing.

The good news is that the AMAZING makeup artist Christine waved her magic brushes over my face (in other words spackle was used) and the zit was gone. Seriously–it’s pretty magical. My hair is done–all is good. The kids started arriving for the segment.

The Duggars graciously agreed to let two of their daughters join us. The Duggars were on the Today Show to announce that they were expecting baby #20!  Michelle Duggar and I had a  conversation about our respective cravings during pregnancy. I wondered if they changed over time.  I take my hat off to her–I can’t imagine twenty trips down that road.  She has a very calm core– also necessary to run a household with that many kids!

Our segment was bumped so we were scheduled to post-tape. So we had the kids in the studio, turning the toys on…but then it was decided  to have us back live on Thursday instead-so off we go.

So before we left, I went to the ladies room. And then Lisa VanderPump joined me as I was waiting my turn. She was very friendly.

I’ll own up to it, I am a RHWBH watcher. I don’t want to – but then I can’t stop myself.  It’s the sheer genius of Bravo programming. That’s probably a whole other blog posting. Anyway, I marveled at the seriously high Brian Atwood leopard print pumps she was wearing.  I’ve tried them on (not in the leopard print) –and while I think I look pretty silly in them, they looked great on her.  They make my Jimmy Choo’s look like they’re from the children’s department. For the record, most of these shoes are not in keeping with my feminist roots or my desire not to be crippled, but I also do enjoy being taller. So maybe I’m more a height-ist than a feminist.  I just always wonder whether  anyone finds these shoes comfortable?  In any case, Lisa looked terrific and was on the show to discuss her new book about entertaining.

We then went to visit the wonderful Richard Davies at ABC Radio to talk toys!

So even though I didn’t get to discuss the hot toys of the season on the Today Show yet, it was still a fun day.  The nexus of Michelle Duggar and Lisa Vanderpump–now that’s pretty intense. Tune in Thursday morning in the 9 o’clock hour to see our segment!




Hot Toys for 2011: Watch our segment on TODAY

Tomorrow morning I’ll be sharing some of our award winners that are what the media calls “hot toys.” These toys are often the ones your kids see again and again on tv commercials.  Hot toys tend to be more about novelty than anything else, and while there’s absolutely nothing wrong with some novelty, it shouldn’t be the only type of toy your child receives for the holiday.  A playroom full of novelty toys will invariably result in a chorus of  “I have nothing to play with” before the Christmas tree is removed from your house.

That said, we always look at the toys that we know will get a great deal of hype. Do they work as well as they do on the commercials?  I remember one year a doll that was supposed to flip and flip — but only really did one flip and that was with a great deal of assistance. Not exactly what the commercial promised. The toys on our “hot” list are products that our toy testers really enjoyed.

Hot toys can take on a life of their own during the holiday season. Many lists are generated by toy retailers – this tends to be more about marketing than full reviews about the toys themselves.  Hot toys provide the perfect “toy story” and is often the first question we’re asked this time of year, “so what’s the hot toy of the season?”

This type of toy frenzy doesn’t always mean the toy is right for your child. Furby, for example, got so much buzz from a Wired Magazine piece even before it hit a single toy store in this country.  And while it was the toy to get, it certainly wasn’t the ideal toy for toddlers who would have been a little frightened by the gremlin-like nature of the toy.  Grown-up collectors can also fan the fire of a toy- this can also lead to ridiculous prices on-line.

While no one toy seems to have taken on the mantel of the “it” toy of the season, there are several that are getting lots of buzz – from the latest Elmo (he now wants to be a rock star) to amazing Star Wars LEGO builds or a remote control flying Shark. If any of these toys are on your child’s wish list, our suggestion is to buy them early. As was the case last year, inventories are not particularly deep.

For full reviews of those we recommend, please visit our website at

And be sure to check out our full list of Platinum, Gold, Blue Chip and SNAP (Special Needs Adaptable Product) Award winners.