We had the first day of previews today at Hasbro. I left feeling happiest about the new Play All Day Elmo – over-sized and with a soft belly, he’s much more fun to hug than recent models that had hard bodies underneath the signature red fur. This Elmo promises to play eight different games with your preschooler. We saw a demo of the classic game Red Light, Green Light– Elmo prompts your child to move and then says Red Light! If your child stops, Elmo knows AND he also knows when your child is still moving. Magic! We hope the final product works as well as the demo!
This morning we headed back up to the studio to take another shot at talking about Hot Toys of the season. The segment had been bumped on Tuesday. This time we got into the right car. On Tuesday we had gotten into a car that was headed to the airport -which should have been a signal to us that the rest of the morning was probably not going to go smoothly.
We arrive at the Today Show. All was unusually quiet in the green room. The Duggars had been there on Tuesday–making for a very crowded room! This time Robert Pattinson was upstairs
…we never got to see him but he certainly draws a crowd outside the studio. I always wonder about the fans that wait overnight to catch a glimpse. I thought it was fitting that we were there with Mattel’s Monster High Dolls that are really part of the Twilightization of America. Our tween testers, many of whom have not read the books or seen the movies really still love these dolls.
At first I wasn’t sure how I felt about them. They’re so over the top–but I’ve come around. Their focus is on character traits of each monster and how they navigate high school. It’s less about their body image. I also like that there are boys in the line, and that Mattel participated in an anti-bullying campaign this year with the collection. I certainly wouldn’t characterize them as beautiful dolls–but they do have a sense of humor that appeals to the 7 & up crowd.
Many of the kids who were scheduled to be on the segment on Tuesday came back today. We were very grateful to their parents! We were also joined by some other families who quickly got into the swing of the segment. I’d always rather do a segment with kids there–it just adds more energy and I think it’s useful to see kids actually playing with the toys we’re talking about.
This morning my mother and I headed uptown to do a segment on the Today Show about the season’s hot toys. Let’s Rock Elmo is one of the toys we’re going to talk about. My overriding concern going uptown was the massive zit on my face. Don’t you think at a certain age that you should get a pass on acne? My hitting the Halloween candy hard last week probably didn’t help the situation…but still, I do believe that there should be a time limit on the whole adult acne thing.
The good news is that the AMAZING makeup artist Christine waved her magic brushes over my face (in other words spackle was used) and the zit was gone. Seriously–it’s pretty magical. My hair is done–all is good. The kids started arriving for the segment.
The Duggars graciously agreed to let two of their daughters join us. The Duggars were on the Today Show to announce that they were expecting baby #20! Michelle Duggar and I had a conversation about our respective cravings during pregnancy. I wondered if they changed over time. I take my hat off to her–I can’t imagine twenty trips down that road. She has a very calm core– also necessary to run a household with that many kids!
Our segment was bumped so we were scheduled to post-tape. So we had the kids in the studio, turning the toys on…but then it was decided to have us back live on Thursday instead-so off we go.
So before we left, I went to the ladies room. And then Lisa VanderPump joined me as I was waiting my turn. She was very friendly.
I’ll own up to it, I am a RHWBH watcher. I don’t want to – but then I can’t stop myself. It’s the sheer genius of Bravo programming. That’s probably a whole other blog posting. Anyway, I marveled at the seriously high Brian Atwood leopard print pumps she was wearing. I’ve tried them on (not in the leopard print) –and while I think I look pretty silly in them, they looked great on her. They make my Jimmy Choo’s look like they’re from the children’s department. For the record, most of these shoes are not in keeping with my feminist roots or my desire not to be crippled, but I also do enjoy being taller. So maybe I’m more a height-ist than a feminist. I just always wonder whether anyone finds these shoes comfortable? In any case, Lisa looked terrific and was on the show to discuss her new book about entertaining.
We then went to visit the wonderful Richard Davies at ABC Radio to talk toys!
So even though I didn’t get to discuss the hot toys of the season on the Today Show yet, it was still a fun day. The nexus of Michelle Duggar and Lisa Vanderpump–now that’s pretty intense. Tune in Thursday morning in the 9 o’clock hour to see our segment!
Tomorrow morning I’ll be sharing some of our award winners that are what the media calls “hot toys.” These toys are often the ones your kids see again and again on tv commercials. Hot toys tend to be more about novelty than anything else, and while there’s absolutely nothing wrong with some novelty, it shouldn’t be the only type of toy your child receives for the holiday. A playroom full of novelty toys will invariably result in a chorus of “I have nothing to play with” before the Christmas tree is removed from your house.
That said, we always look at the toys that we know will get a great deal of hype. Do they work as well as they do on the commercials? I remember one year a doll that was supposed to flip and flip — but only really did one flip and that was with a great deal of assistance. Not exactly what the commercial promised. The toys on our “hot” list are products that our toy testers really enjoyed.
Hot toys can take on a life of their own during the holiday season. Many lists are generated by toy retailers – this tends to be more about marketing than full reviews about the toys themselves. Hot toys provide the perfect “toy story” and is often the first question we’re asked this time of year, “so what’s the hot toy of the season?”
This type of toy frenzy doesn’t always mean the toy is right for your child. Furby, for example, got so much buzz from a Wired Magazine piece even before it hit a single toy store in this country. And while it was the toy to get, it certainly wasn’t the ideal toy for toddlers who would have been a little frightened by the gremlin-like nature of the toy. Grown-up collectors can also fan the fire of a toy- this can also lead to ridiculous prices on-line.
While no one toy seems to have taken on the mantel of the “it” toy of the season, there are several that are getting lots of buzz – from the latest Elmo (he now wants to be a rock star) to amazing Star Wars LEGO builds or a remote control flying Shark. If any of these toys are on your child’s wish list, our suggestion is to buy them early. As was the case last year, inventories are not particularly deep.
For full reviews of those we recommend, please visit our website at www.toyportfolio.com.
And be sure to check out our full list of Platinum, Gold, Blue Chip and SNAP (Special Needs Adaptable Product) Award winners.
We moved! Did you notice last year that there was no new Tickle Me Elmo? That’s because the Sesame Street license moved from Fisher-Price/Mattel to Hasbro, but not in time for Hasbro to roll out a new collection. In the absence of an Elmo novelty doll, last year Fisher-Price introduced Dance Star Mickey. He made our Platinum List. Our testers loved how he danced not to mention his ability to moonwalk!
This year, here’s what you’ll need to know:
1. It will be a battle of the Rock Star Mickey and Rock Star Elmo. We previewed both today.
Rock Star Mickey is pretty snazzy! He moves, he sings, he dances…and he can even do a Rock Star split (guitar in hand). Move over Mick Jagger! He is also interactive…teaching kids how to rock on! The demonstrator would not play along when it got to the split.
Rock Star Elmo is cute, although he doesn’t move the way Mickey does. But I think fans of Elmo will be happy to see him back. In his favor, he plays the drums, a tambourine and he also sings into a mic (all come with Elmo). There are also musical toys for your child that also magically sync with Elmo–so that your child can play a small guitar, a small keyboard or sing into a mic — and Elmo will be able to sing along. Rock Star Elmo will retail for $69.99 (the add on toys are $19.99 each).
We look forward to testing both. Both are planned for fall 2011 release.
2. Cookie Monster. Ok, I have to admit it…I LOVE Cookie Monster. I don’t really know too many people that don’t put Cookie Monster into the favorites category. This new interactive version, eats cookies. They disappear into his mouth and then the cookies will reappear in his backpack. He sometimes counts the cookies…that’s fun, but I have a sense just feeding him will be the big pay off.
Watch our video of both at http://www.youtube.com/user/toyportfolio.
Take a look at our home page today at www.toyportfolio.com. I’ve posted video of this fab four that just arrived! I think we may have to have a running webcam for the sing-a-ma-jigs…Nice to know I can still get sooo excited about a toy after so many years of reviewing. Hats off to the team at Fisher-Price. I wonder if the group that was responsible for all of these playful Elmo dolls were redirected to this collection. (Elmo and the rest of his Sesame Street buddies will now be produced by Hasbro).
My mother just told me that she thinks the video I posted first makes them sound annoying–funny, it kind of reminded me of chorus rehearsal at my high school before a concert!
In seasons past, ELMO is the toy we get all the calls for -someone in desperate need for the latest version of the original Tickle Me Elmo Doll. We have particular fondness for the original – Joanne brought Elmo on the TODAY Show – Bryant Gumbel loved it–and played with it for the entire show.
This season, ELMO is being completely ignored. A smaller, perhaps cuter critter has grabbed the imagination of children and media outlets everywhere -even though ELMO tells jokes this year as well as any Borscht Belt comedian. Oh and yes, he’s still throwing kisses…it could break your heart. Watch our video.
Even though most of us haven’t even contemplated buying our Halloween candy yet (ok, I’ve contemplated but I haven’t bought any yet), the major box retailers want you to think holiday toy shopping TODAY! Walmart has expanded its offer of toys for $10 to 100 items…KB Toys saw that and raised it to 200, and Target is trying to match prices. There’s free shipping to be had…and if you’re really sharp, you can find certain Barbie dolls for as little as $5.
So what’s a toy consumer to think?
1. Toy prices are getting a much needed adjustment. All of that toy safety testing costs a lot –and if you’ve bought a toy recently you’ll know that the added expense has been passed on to consumers. While we don’t rate toys based on price, we have had sticker shock here as we’ve watched the prices just continue to climb for the past two years. So from this point of view toy wars are good, very good.
2. Less Inventory. If there’s something your child wants for the holidays, buy it early. Tight inventories is another way retailers have protected themselves this year.
One of the trends we’ve watched this season is shrinkage…which always makes me thing of Seinfeld’s infamous shrinkage episode with George in the Hamptons.
Toy makers are making many of the same type of toys they used to…but smaller…much smaller…and much less expensive.
For example, last year we featured Playskool’s $300 Kota My Triceratops Dinosaur. This high tech dino-wonder was big enough for your child to sit on!
This year, the same manufacturer is offering Kota & Pals Stompers – Triceratops. He walks on my desk. Watch the video. He’s very cute and he actually walks (something the big guy can’t do)…but still, this is what the price wars mean.
So does this mean you should buy only $10 toys this holiday season?
There are in fact lots of toys for $10 and under that are really great. We have many award winners that fit the bill, but buying lots of “stuff” seems like a mistake in the long run. Keep in mind that 60% of our toy dollars are spent this time of year…so bringing home toys that will have lasting play value makes more sense in terms of having toys your kids will play with after the holidays are over.
Open-ended toys and supplies are a better bet. I love novelty toys as much as the next guy…and there are some on our list this year. The holidays are about making dreams come true, but if you’re looking to make your dollar stretch…buying more open-ended toys is the way to go. Art supplies, games (that are played again and again), blocks, pretend props (toy kitchens, dollhouses), and toys for active play (ride-ons, sporting equipment)…all will be enjoyed for a long time and played with differently as your child grows.
Pool your resources. If there’s a toy that your child really wants that costs a little more, have your family chip in. Much more fun to get the present you wanted, then lots of little token gifts from aunts and uncles.
The olden days. There was a time when we didn’t go to the toy store with a shopping cart. We got fewer toys…not necessarily a bad thing.
Get Your Screwdriver Ready. One way to keep prices down…toy makers leave more for parents to do. Many toys don’t even come with the pre-drilled holes. If you’re handy with a power drill/screwdriver, you’ll be fine. If you’re not, we warned you.
Make it count. We started the toyportfolio with the tag..we test all the toys so that “you don’t waste your money or your child’s time.” So no matter what your budget, we’ve tried to take the mystery of finding a great toy. So take a look at our Platinum List!
We have a long history with Elmo. When my mother was doing the TODAY Show the year Tickle Me Elmo first arrived on the scene we were in the green room as Bryant Gumbel was examining Elmo. We could see him on the screen–he was making faces at Elmo — until he heard the giggle–and then Bryant just starting laughing. He played with Elmo at almost every break–helping to fuel the Tickle Me Elmo craze that year.
The same year we were also invited on the Maury Povich show. Nothing against the show, but it wasn’t our regular type of gig. We were assured it would be a very wholesome show–a cooking segment, gadgets and us. So we went. We should have been tipped off to the fact that we weren’t in Kansas anymore — when the green room had plastic chairs, a window opened up to a creepy air vent and signs warning guest to be considerate of each other. We then went to the bathroom where we found a young woman washing her hair in the sink (really).
We then went up to hair and make up where the hair person told me that my hair color was the worst ever (it was my own natural color) — such a confidence builder before you go on national television. I looked at my mother – not happy but we pressed on. We were taken back stage where they put the mics on you and we meet the guests for the cooking segment. Two women who had written a book called something like “How to Cook for Your Man so He Looks Good Naked”…at this point my mother and I were both laughing and horrified. How to ruin our reputation in five minutes–but we were mic’d — we couldn’t really back out. Did I mention that both women were wearing the equivalent of tube dresses?
Maury made a kind of off color remark about how Elmo vibrates. And oh yes, the woman who washed her hair in the bathroom–she got a close up as an audience member. She was happy.
So over the years–we have eagerly waited for the new version of Elmo. The original Tickle Me Elmo did so well because it was also a very huggable doll–you could make him giggle–but he could also just be Elmo. Most later versions of him (the latest included) do more tricks and therefore have harder bodies–reducing dramatically the huggability factor. There is the wow-wee how does he do that factor–but again it’s more about watching and short lived novelty. Our favorite Elmo of recent years–Elmo Goes Potty–he was right on target about the whole potty training experiences (accidents happen). Check Up Elmo was also very polite and engaging.
The current Elmo Live talks alot, tells stories, jokes—can put his arm up in the air (that’s pretty cute). Our two year old testers were a bit overwhelmed by him and moved on pretty quickly.
Perhaps one of the upsides to our collective focus on toy safety this year–the absence of a hot toy. With the news cycles focusing on the latest recalls, there really hasn’t been room for soft and fuzzier stories about the hot toy. As much as Elmo tried, he couldn’t giggle his way to center stage this season.
While we often have some hot toys on our list, most know that featuring the heavily promoted toy of the season isn’t our function. The reality is that a hot toy is not necessarily a great toy and certainly not a toy for everyone. A few years ago when Furby took off (in large part to a pre-market article in Wired Magazine) we were struck by the number of people trying to hunt Furby down for their kids–even though Furby’s gremlin like character would be frightening to most younger kids. Even though no child had played with the Furby when the article put the creature on the map. Quickly we learned that “hot” often has more to do with adult collectors on Ebay than a truly kid-driven craze. It can happen (Beanie babies, Cabbage Patch, the original Tickle Me Elmo!)– but they are few and far between (as most toy makers will tell you).
Now we’re left to wonder as we look around our homes—not whether we have the hot toy–but whether we have safe toys.