So excited to see Goldie Blox’s Founder Debra Sterling getting such great press for encouraging girls to play with STEM-related toys! Read our interview with her from earlier this year. For our full list of STEM related toys (for both boys and girls), visit toyportfolio.com.
Some toys feel like they’ve been around for ever. Test your knowledge of these classics. (The answers at the very bottom.)
Harrison Ford or Mr. Potato Head?
Cabbage Patch Kids or Britney Spears?
President Obama or Operation?
Miley Cyrus or Furby?
Answers: Harrison Ford (b. 1942) is older than Mr. Potato Head (1952 -1st US distribution); Britney Spears (b. 1981) beats Cabbage Patch Kids out by a year (1982); President Obama (1961) beats out Operation (1965) and Miley Cyrus (1992) is six years older than the original Furby (1998).
Last night I had odd dreams that were both a combination of Downton Abbey (I still feel so upset about the season’s ending) and worrying that some of the prototypes (especially the last flying toy) wouldn’t work. By three in the morning I had Maggie Smith commenting on the series of spy toys we had on. Not the best night’s sleep.
This morning seemed very, very quiet. Maybe because it was soooo cold outside–it just seemed more laid back than usual. Since we were showing prototypes, there were no kids scheduled to be on the segment with me. That also made the green room less lively. (Everyone did perk up when the Jeopardy teen champ came in.) My mom, fresh back from her adventure through South America, was with me–which is always great. There was a guest there speaking about a 21 day cleanse. The whole idea made me hungry.
The segment was fun. You can watch it here. Willie Geist is fantastic and as a Dad with two young children, he’s totally in the toy zone. Steve Harvey was guest co-hosting today and was a total sport–trying out the Spy Net Lie Detector Toy from Jakks Pacific and flying one of the Atmospheres from Spin Master. Special thanks to Cara from LEGO and Rachel from Spin Master for coming in to make sure that they’re prototypes worked on camera. All the toys we showed today are featured on my blog posts from last week.
When I found out that Think Fun’s new Laser Maze comes with a real laser, I felt as if we were now truly in a new century of toys. There are many “laser-like” toys on the market.
Spin Master’s new super-cool looking Laser Defense System, for example, features a high intensity LED light, not a laser. Laser Maze is similar to other classic brain teasers from Think Fun where the challenges become increasingly more complex (the game comes with 60). The game play is to move the pieces so that the laser bends off the mirrors and splitters on the game pieces to hit the target. We look forward to testing it.
My other futuristic favorite toy so far is the grapefruit-sized AtmoSPHERE from Spin Master. The orb-like flying toy promises to respond to motion. So once you activate it, you will be able to control where it goes by moving your hands around it. While not quite Luke Skywalker’s first lesson with his lightsaber, it is pretty amazing. We look forward to trying this one too.
We had a fun segment on the Today Show talking about some of our Platinum Award winners. It’s always painful selecting the 10 toys to show (turns out we actually had 11!). As we pulled up to the show, Martin Freeman was already at the door – surrounded by photographers and people looking for autographs. I prayed that as my mother and I climbed out of the very high SUV we would not fall with all of those cameras so near by. We exited the car gracefully. You can watch the segment below.
While I was getting hair and makeup done, I tweeted that there was a hobbit in the building. Just as I finished, Martin Freeman walked out of his dressing room behind me. I smiled. He returned my smile. My grandmother always used to tell me “it doesn’t cost anything to smile” – he got the same lesson along the way. He was very friendly to everyone. Until I see The Hobbit next week, to me he is still Watson from the BBC Sherlock series. I’m a huge fan.
We had lots of kids for this particular segment. They all were terrific while they waited for our time in the studio. In fact, we were brought upstairs and then the schedule got moved around a bit. They were amazingly well-behaved and calm as they waited even longer out in the hallway. Here are some of their pics.
This was the first time I was doing a segment with Willie Geist, the new host of the 9 o’clock hour. He’s great…and with two young kids, he’s in the toy zone.
Happily we got to talk about some of our favorite toys of the year from Fisher-Price, Wonderworld, Hasbro, North American Bear Co., LEGO, Playmobil, Marbles, The Brain Store, LeapFrog, Silverlit and Mattel. All of our Platinum Award winners are broken down by age with full reviews at www.toyportfolio.com.
After the segment, Willie took a picture with Joanne (who has been part of the WG fan club from his Morning Joe days).
It was a very good day…and I am forever grateful to my mother for taking a risk and starting the toyportfolio with me. She is the most generous mentor and business partner. Our adventure through toyland together is one of the great gifts of my life.
Our first focus of the season: Best Educational Toys.
The school year is in full swing and you may already be aware of where your kids are having trouble.
Our mission: Find games and toys that your children will enjoy…while at the same time reinforce skills they’ll need in school. If the product is boring, they do not make our list. After all, if a product is touted as being soooo good for you but no one wants to play it, what’s the point?
Tips to Keep in Mind:
Playful Math. Playing with numbers goes a long way to making kids feel comfortable with math. We found games that deliver big time without making anyone break out in a sweat.
I Can’t Do That! Learning how to work through frustration is also an important key of becoming a great student. When kids work on a construction set or craft kit with step-by-step instructions, it gives them a “fun” way to build on this all important skill. The trick is to find projects that are not too overwhelming. Our advice: start small, build their sense of confidence. Bringing home the BIG kit may seem like you’re being the best parent, but it’s not necessarily the way to start.
Reading, Reading, Everywhere – We know that reading at the end of day with your kids is terrific, but don’t stop there. You can also “read” together when you play games or work on a kit together. Rather than speed through all the instructions, give your new reader the opportunity to read the next step. It may take some extra time, but it’s worth it.
Cooperation – Learning how to work in a group is also an important school skill (and life skill). There are many new games on our list that promote cooperative play. While we had some parents resist these games at first, their kids loved them! (Maybe we should send some of these games to Congress.)
So tune in on Tuesday!
I was eager to read the front page New York Times piece on the use of digital technology in toyland by Stephanie Clifford. In Go Directly, Digtally to Jail? Classic Toys Learn New Tricks, Ms. Clifford reports on what we also saw as the major trend at toy fair. It certainly felt like you weren’t in the running as a toy unless you had an APP counterpart. Classic brands including Monopoly, Hot Wheels and Barbie will not be left behind in the dust of APP hits like Angry Birds.
While the article gives a good overview of Toy Fair that ended on February 15th, it misses any inquiry as to the value of such toys for children. The only mention comes from a manufacturer who makes toys based on the internet hit, Moshi Monsters. We agree with Michael Acton Smith of Mind Candy who notes, “We don’t want a world where kids are just staring at a screen for their play constantly.” The next question of course, is whether your child needs a plush or plastic representation of characters they enjoy on-line? Does such a real toy enhance their play experience or are they just a desperate play by the 21 billion dollar toy industry to stay in the game? Other questions come to mind: Is the virtual game worth hours of your child’s time? Does your tech savvy four year old really need to drive a specially designed Hot Wheels on your iPad? How much time, if any, should your 18 month old be on an electronic device?
Our concern is that such an article suggests to parents that this trend is the new toyland and designed for “technology-obsessed children.” If you want to play the game of Life with your kids, you’ll now need an iPad at the center of the game board. While the piece does discuss the income divide such expensive toys may produce, it misses any of the concerns raised by child development experts.
Unsettling for me, is that this type of reporting feels eerily like the early coverage of baby videos (the Baby Einstein series being the biggest of them all). The focus was on how popular they were becoming and how companies were making millions targeting this untapped market. It was as if the press just accepted the marketing spin that these videos will make your child smarter. The take away for parents was that you better buy a full library of these DVDs if you wanted your child to get into college. There was also a certain amount of fear built into these marketing messages. Even those parents not sure of the their value, felt compelled to buy them just in case. After all, who doesn’t want to give their baby every possible advantage. The videos, at under $20 a pop, were a very affordable golden ticket to the ultimate of sentences: “My kid’s going to Harvard.” Sadly, the coverage often lacked any focus on child development experts who were waving their arms to say that these videos were not beneficial. No one wanted to hear that these very easy to pop-in videos could negatively impact young children.
We are relieved that the value of these videos has been debunked. Contrary to the brilliantly seductive marketing machine around these videos, parents now know that their baby is not going to become fluent in four languages by watching the same video over and over again. In fact, what the research has shown is that screen time usually just gives kids an appetite for even more screen time. Our organization took a very unpopular position – we have never recommended videos for children under the age of 2. We were delighted when the American Academy of Pediatrics took the same position.
It’s really too early to tell how this new world of “blended” and “integrated” toy/digital experience will impact children, especially the very young. As these new toys start arriving for testing, we will have to look at them on a case by case basis. What is the content? Yes, your toddler can navigate a iPad like a pro, but how important is it? What other types of play are being discarded? One of our testing parents recently told me that when she took her kids to an indoor play center, the room was populated by kids sitting and playing with smartphones and tablets. There was serious bargaining going on to get the kids to unplug and play.
What we do know is that other types of screen time (whether it’s television, DVDs, video games) can negatively impact children. We have a sense that these even smaller screens – that are ever so appealing to young and old - will have similar issues.
As we wrote about earlier this month (Do kids really need toys to play with their APPs), we worry about reducing playtime to smaller and smaller play areas. Yes, handing off your phone to your three year old will usually buy some peace and quiet, but there also needs to be opportunities for kids to use their whole bodies to pretend. They should have art materials for expressing their creativity. And by art materials – we mean the kind where you get your hands dirty. Playing with blocks helps develop math and visual discrimination skills. And while we saw an APP for attaching to your child’s trampoline (no joking)…there is no APP that replaces physical activity for developing big muscles and coordination. Finally, we also know that very young children learn best through interactive experiences with other real people. Language development soars when babies and toddlers are engaged with other people talking, reading and singing with to them.
We welcome Ms. Clifford’s focus on this issue, but hope that going forward that the scope of inquiry will also address the value of this type of play.
This is the 6 BILLION dollar question this year. If toy makers have their way, the answer will be a resounding yes. In fact, it seems that many are betting the farm on it. With APP sales exceeding $6 billion in 2010 and estimated to reach $25 billion by 2015, you can’t really blame them for wanting a piece of this mega pie.
The big take away trend of TOY FAIR 2012, that officially begins tomorrow at the Javits Center in New York City, is the arrival of digital “enhancing” toys. There’s even a whole new vocabulary: you’ll hear that your child needs toys that help “blend” their reality and digital play experiences. Clever new brand lines such as Apptivity (Mattel) or AppGear (WowWee) or AppMates (Disney).
But at the end of the day, does your 18 month old baby really need a bear with an iPhone for a belly? Does your four year old who loves Hot Wheels really need to have a special car to race on the surface of your iPad? Does your child need a plastic fishing rod so that he or she can “virtually” fish with an attached smartphone?
I was pretty cranky this week as I started previewing this new category. I couldn’t quite put my finger on why and then yesterday, after having visited both Mattel and Hasbro’s showrooms, it became clearer to me. I wasn’t exactly cranky, just a little bit sad. I love toys. I’m always excited to see what those clever toy makers are going to wow us with. What innovative uses of technology would we be able to share with our readers? Unfortunately, this new category feels like the toy industry is desperately trying to remain relevant in a world where even the youngest children (who are not even talking yet), can navigate their parents smartphones and tablets.
The question for us always comes back to whether the technology enhances the play experience. In other words, do you need a toy to have the same or greater amount of pleasure when playing Fruit Ninjas or Angry Birds? Is the APP experience lacking or less than optimal if you don’t have these 3D action figures? Does having an iPhone APP at the center of your game board really make playing a round of LIFE or Monopoly better? As with most new categories we review, the ultimate answer will be made on a case by case basis.
In the swirl of wow-look-what-we-can-do-now in toyland, it’s almost easy to miss the next important question. Is this toy developmentally appropriate? We know that handing off iPhones and iPads to very young children has become part of our culture. Parents often marvel at how well their kids navigate such experiences, and we all know that such a hand off can be particularly useful when you travel or on a tedious line at the grocery store. (I can barely make it through the Whole Foods line without my phone.) But now ask yourself whether it’s beneficial to extend that time by adding toys to the experience. What other real world play experiences are being missed by adding more screen time? While the technology is far too new for studies that research the impact on small children, at this point we see no reason why this screen time will be vastly different from television, baby videos, or video games and their negative impact on children. In other words, less will probably be more. And when you’re talking about very young children, none may be even better. Not a popular suggestion we know. As with most things, we have a sense that moderation is probably the most realistic goal.
One more thing. It also seems somewhat tone deaf to be suggesting in these difficult financial times that expensive technology must be acquired for playtime. I know we all have phones and according to the folks at Mattel, one in every five house holds owns an iPad – but still. From a consumer point of view, board games have always offered great value. Most games cost under $20. Now, that’s $20 plus the cost of your iPad or iPhone.
I feel much better now. And while I understand that toy companies want in on this booming business, I hope that all of those creative toy makers will remember that playing in the real world with wonderfully crafted playthings is still something to be valued.
This morning we headed back up to the studio to take another shot at talking about Hot Toys of the season. The segment had been bumped on Tuesday. This time we got into the right car. On Tuesday we had gotten into a car that was headed to the airport -which should have been a signal to us that the rest of the morning was probably not going to go smoothly.
We arrive at the Today Show. All was unusually quiet in the green room. The Duggars had been there on Tuesday–making for a very crowded room! This time Robert Pattinson was upstairs
…we never got to see him but he certainly draws a crowd outside the studio. I always wonder about the fans that wait overnight to catch a glimpse. I thought it was fitting that we were there with Mattel’s Monster High Dolls that are really part of the Twilightization of America. Our tween testers, many of whom have not read the books or seen the movies really still love these dolls.
At first I wasn’t sure how I felt about them. They’re so over the top–but I’ve come around. Their focus is on character traits of each monster and how they navigate high school. It’s less about their body image. I also like that there are boys in the line, and that Mattel participated in an anti-bullying campaign this year with the collection. I certainly wouldn’t characterize them as beautiful dolls–but they do have a sense of humor that appeals to the 7 & up crowd.
Many of the kids who were scheduled to be on the segment on Tuesday came back today. We were very grateful to their parents! We were also joined by some other families who quickly got into the swing of the segment. I’d always rather do a segment with kids there–it just adds more energy and I think it’s useful to see kids actually playing with the toys we’re talking about.
This morning my mother and I headed uptown to do a segment on the Today Show about the season’s hot toys. Let’s Rock Elmo is one of the toys we’re going to talk about. My overriding concern going uptown was the massive zit on my face. Don’t you think at a certain age that you should get a pass on acne? My hitting the Halloween candy hard last week probably didn’t help the situation…but still, I do believe that there should be a time limit on the whole adult acne thing.
The good news is that the AMAZING makeup artist Christine waved her magic brushes over my face (in other words spackle was used) and the zit was gone. Seriously–it’s pretty magical. My hair is done–all is good. The kids started arriving for the segment.
The Duggars graciously agreed to let two of their daughters join us. The Duggars were on the Today Show to announce that they were expecting baby #20! Michelle Duggar and I had a conversation about our respective cravings during pregnancy. I wondered if they changed over time. I take my hat off to her–I can’t imagine twenty trips down that road. She has a very calm core– also necessary to run a household with that many kids!
Our segment was bumped so we were scheduled to post-tape. So we had the kids in the studio, turning the toys on…but then it was decided to have us back live on Thursday instead-so off we go.
So before we left, I went to the ladies room. And then Lisa VanderPump joined me as I was waiting my turn. She was very friendly.
I’ll own up to it, I am a RHWBH watcher. I don’t want to – but then I can’t stop myself. It’s the sheer genius of Bravo programming. That’s probably a whole other blog posting. Anyway, I marveled at the seriously high Brian Atwood leopard print pumps she was wearing. I’ve tried them on (not in the leopard print) –and while I think I look pretty silly in them, they looked great on her. They make my Jimmy Choo’s look like they’re from the children’s department. For the record, most of these shoes are not in keeping with my feminist roots or my desire not to be crippled, but I also do enjoy being taller. So maybe I’m more a height-ist than a feminist. I just always wonder whether anyone finds these shoes comfortable? In any case, Lisa looked terrific and was on the show to discuss her new book about entertaining.
We then went to visit the wonderful Richard Davies at ABC Radio to talk toys!
So even though I didn’t get to discuss the hot toys of the season on the Today Show yet, it was still a fun day. The nexus of Michelle Duggar and Lisa Vanderpump–now that’s pretty intense. Tune in Thursday morning in the 9 o’clock hour to see our segment!