toyportfolio.com Best Toys of 2012 on NBC’s TODAY Show

We had a fun segment on the Today Show talking about some of our Platinum Award winners. It’s always painful selecting the 10 toys to show (turns out we actually had 11!). As we pulled up to the show, Martin Freeman was already at the door – surrounded by photographers and people looking for autographs. I prayed that as my mother and I climbed out of the very high SUV we would not fall with all of those cameras so near by. We exited the car gracefully. You can watch the segment below.

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Before hand….

While I was getting hair and makeup done, I tweeted that there was a hobbit in the building. Just as I finished, Martin Freeman walked out of his dressing room behind me. I smiled. He returned my smile.  My grandmother always used to tell me “it doesn’t cost anything to smile” – he got the same lesson along the way. He was very friendly to everyone. Until I see The Hobbit next week, to me he is still Watson from the BBC Sherlock series. I’m a huge fan.

Martin Freeman visits the Today Show

We had lots of kids for this particular segment. They all were terrific while they waited for our time in the studio. In fact, we were brought upstairs and then the schedule got moved around a bit. They were amazingly well-behaved and calm as they waited even longer out in the hallway.  Here are some of their pics.  

 

 

 

 

 

 

 

This was the first time I was doing a segment with Willie Geist, the new host of the 9 o’clock hour. He’s great…and with two young kids, he’s in the toy zone.

Happily we got to talk about some of our favorite toys of the year from Fisher-Price, Wonderworld, Hasbro, North American Bear Co., LEGO, Playmobil, Marbles, The Brain Store, LeapFrog, Silverlit and Mattel. All of our Platinum Award winners are broken down by age with full reviews at www.toyportfolio.com.

After the segment, Willie took a picture with Joanne (who has been part of the WG fan club from his Morning Joe days).

It was a very good day…and I am forever grateful to my mother for taking a risk and starting the toyportfolio with me. She is the most generous mentor and business partner. Our adventure through toyland together is one of the great gifts of my life.

Willie Geist and Joanne Oppenheim at the TODAY Show

 

Hail to President Barbie

I was just reading posts about how most four year old girls are obsessed with being princesses. The Disney machine is back at work, pulling in another generation into the fairy tale of being swept away by love that conveniently also comes with a castle and jewels.  I’m all for pretend play…but this incredibly gender specific PINK scenario makes me pause.

So, here’s a sentence I never thought I would write…  Barbie has come to our rescue. That’s right, this morning, Mattel announced that Barbie will be running for president this year. Is she wearing huge hair and a Legally Blonde inspired Chanel suit, you betcha. But at least she’s running.

Barbie versions of William and Kate from their Wedding Day

Funny, that I’m actually in London this morning to write about the launch of the Barbie William and Kate dolls. The young couple (doll version that is) arrived in our New York City office a few weeks ago–but mums the word until April 4th. So here I am, only blocks away from the palace to preview the dolls!

Barbie’s Ken was a true trendsetter with the facial hair

While this morning’s news is about LEGO’s Peter (from their new Friends line) and his 5 o’clock shadow, I would be remiss if I didn’t point out that Barbie’s Ken (Mattel)  also went through his “I’m sexy and I don’t feel like shaving” period.

Did we learn nothing from Baby Einstein?

I was eager to read the front page New York Times piece on the use of digital technology in toyland by  Stephanie Clifford. In  Go Directly, Digtally to Jail? Classic Toys Learn New Tricks, Ms. Clifford reports on what we also saw as the major trend at toy fair.  It certainly felt like you weren’t in the running as a toy unless you had an APP counterpart. Classic brands including MonopolyHot Wheels and Barbie will not be left behind in the dust of APP hits like Angry Birds.

While the article gives a good overview of Toy Fair that ended on February 15th, it misses any inquiry as to the value of such toys for children. The only mention comes from a manufacturer who makes toys based on the internet hit, Moshi Monsters. We agree with Michael Acton Smith of Mind Candy who notes, “We don’t want a world where kids are just staring at a screen for their play constantly.”  The next question of course, is whether your child needs a plush or plastic representation of characters they enjoy on-line? Does such a real toy enhance their play experience or are they just a desperate play by the 21 billion dollar toy industry to stay in the game?  Other questions come to mind: Is the virtual game worth hours of your child’s time? Does your tech savvy four year old really need to drive a specially designed Hot Wheels on your iPad? How much time, if any,  should your 18 month old be on an electronic device?

Our concern is that such an article suggests to parents that this trend is the new toyland and designed for “technology-obsessed children.”  If you want to play the game of Life with your kids, you’ll now need an iPad at the center of the game board. While the piece does discuss the  income divide such expensive toys may produce, it misses any of the concerns raised by child development experts.

Unsettling for me, is that this type of reporting feels eerily like the early coverage of  baby videos (the Baby Einstein series being the biggest of them all).  The focus was on how popular they were becoming and how companies were making millions targeting this untapped market.  It was as if the press just accepted the marketing spin that these videos will make your child smarter. The take away for parents was that you better buy a full library of these DVDs if you wanted your child to get into college.  There was also a certain amount of fear built into these marketing messages.  Even those parents not sure of the their value, felt compelled to buy them just in case.  After all, who doesn’t want to give their baby every possible advantage. The videos, at under $20 a pop, were a very affordable  golden ticket to the ultimate of sentences: “My kid’s going to Harvard.”  Sadly, the coverage often lacked any  focus  on child development experts who were waving their arms to say that these videos were not beneficial.  No one wanted to hear that these very easy to pop-in videos could negatively impact young children.

We are relieved that the value of these videos has been debunked. Contrary to the brilliantly seductive marketing machine around these videos, parents now know that  their baby is not going to become fluent in four languages by watching the same video over and over again.  In fact, what the research has shown is that  screen time usually just gives kids an appetite for even more screen time. Our organization took a very unpopular position – we have never recommended videos for children under the age of 2. We were delighted when the American Academy of Pediatrics took the same position.

Barbie joins Mattel's new Apptivity Line

It’s really too early to tell how this new world of “blended” and “integrated” toy/digital experience will impact children, especially the very young. As these new toys start arriving for testing, we will have to look at them on a case by case basis. What is the content? Yes, your toddler can navigate a iPad like a pro, but how important is it? What other types of play are being discarded? One of our testing parents recently told me that when she took her kids to an indoor play center, the room was populated by kids sitting and playing with smartphones and tablets. There was serious bargaining going on to get the kids to unplug and play.

What we do know is that other types of screen time (whether it’s television, DVDs, video games)  can negatively impact children. We have a sense that these even smaller screens – that are ever so appealing to young and old -  will have similar issues.

As we wrote about earlier this month (Do kids really need toys to play with their APPs),  we worry about reducing playtime to smaller and smaller play areas. Yes, handing off your phone to your three year old will usually buy some  peace and quiet, but there also needs to be opportunities for kids to use their whole bodies to pretend. They should have art materials for expressing their creativity.  And by art materials – we mean the kind where you get your hands dirty. Playing with blocks helps develop math and visual discrimination skills.  And while we saw an APP for attaching to your child’s trampoline (no joking)…there is no APP that replaces physical activity for developing big muscles and coordination.  Finally, we also know that  very young children  learn best through interactive  experiences with other real people. Language development soars when babies and toddlers are engaged with other people talking, reading and singing with to them.

We welcome Ms. Clifford’s focus on this issue, but hope that going forward that the scope of inquiry will also address the value of this type of play.

 

 

Barbie: Cancer Survivor Version

A proposed Cancer Survivor Barbie Doll

A group of moms are petitioning for a cancer-surviving version of Barbie.

We think it’s a great idea for the following reasons:

1. Kids going through their own cancer treatments  will love this concept especially if there are fun wigs and head wraps for Barbie to wear. Of course this would also hold true for kids with moms going through treatment. Playing with dolls is an ideal way for children to play out and talk about their fears and concerns. There’s something very comforting about Barbie going through the same experience.  We love the idea of her being a role model for this journey that touches so many families.

2. Barbie has a huge adult collectors market. This doll would certainly find an audience with adults.

3.Fund raiser. Seems like an ideal way to support cancer research.

Do you agree?

 

 

Hot Toys on Today Show – Behind the Scenes

This morning we headed back up to the studio to take another shot at talking about Hot Toys of the season. The segment had been bumped on Tuesday.  This time we got into the right car. On Tuesday we had gotten into a car that was headed to the airport -which should have been a signal to us that the rest of the morning was probably not going to go smoothly.

With Joanne (the best biz partner and mother!) outside the studio

We arrive at the Today Show. All was unusually quiet in the green room.   The Duggars had been there on Tuesday–making for a very crowded room!  This time Robert Pattinson was upstairs

Robert Pattinson visits Today Show

…we never got to see him but he certainly draws a crowd outside the studio. I always wonder about the fans that wait overnight to catch a glimpse.  I thought it was fitting that we were there with Mattel’s Monster High Dolls that are really part of the Twilightization of America. Our tween testers, many of whom have not read the books or seen the movies really still love these dolls.

Mattel's Monster High Doll Collection

At first I wasn’t sure how I felt about them. They’re so over the top–but I’ve come around. Their focus is on character traits of each monster and how they navigate high school.  It’s less about their body image. I also like that there are boys in the line, and that Mattel participated in an anti-bullying campaign this year with the collection.   I certainly wouldn’t characterize them as beautiful dolls–but they do have a sense of humor that appeals to the 7 & up crowd.

Getting to know Let's Rock Elmo

Many of the kids who were scheduled to be on the segment on Tuesday came back today. We were very grateful to their parents!  We were also joined by some other families who quickly got into the swing of the segment.   I’d always rather do a segment with kids there–it just adds more energy and I think it’s useful to see kids actually playing with the toys we’re talking about.

Right before the segment

For complete reviews of the toys we showed on the segment, visit www.toyportfolio.com. You can also watch the segment on the Today Show by clicking here.

Natalie Morales, Stephanie Oppenheim and toy testers at the Today Show

One of our favorite testing families!

Today Show: Barbie and a “tramp stamp”

On the Today Show this morning there was a segment that  discussed a Barbie doll that had a tattoo on her back.  One expert wondered if she had a tramp stamp (we couldn’t really see if she did).   At first, the panel wondered if the doll was really a Barbie from Mattel.  While the issue has stirred up strong opinions all day on the blogosphere, the use of tattoos in toyland is not really all that new.

Temporary tattoos are common at children’s events and you can buy many kits from reputable companies that offer themed tattoos.  So I was a little surprised by the uproar.

This new Barbie is for real.  She’s called Totally Stylin’ Tattoos Barbie. The set includes a Barbie and 40  temporary tattoos that kids can place on Barbie or themselves.

Would this make our list? No.  We’re not big on tattoos or role-playing wearing one. Some of this is generational and some of it is just a matter of personal taste. Tattoos fall in the realm of grown-up decisions…and much like our opposition to breast-feeding dolls, we don’t think that young children need to role play all aspects of being an adult. On the other hand, there are many young moms with tattoos that may have no problem with this type of role play.

I should note that  Barbie with a tattoo bothers me much less than a  Barbie that has a light-up bustier top (a la Katy Perry) – and I mean literally lights up.  Watch our video of her. Somehow this seems less empowering to me.

Barbie's shirt (stars) light up