While there is certainly room for novelty this time of year, it’s also important to bring home toys that have lasting play value. The toys that make the cut tend to be the classics–and often more open-ended. These toys place your child at the center of the play experience. So instead of dolls that do all the talking, dolls that say nothing will be enjoyed for a longer period of time because they will say whatever your child wants them to say! (The doll to the left is from Corolle Doll’s Calin line). We’ll be talking balls, blocks, trains, art supplies and games!
Take a toy inventory:
1. Does your child have a variety of playthings? Having a lot of one type of toy (whether it’s dolls or trucks) will often lead to a chorus of “I have nothing to play with.”
2. Gender Free- Is your child’s play experience only pink? only blue? We want boys to know how to be nurturing parents–so dolls are an important part of role playing “dad”. On the flip side, we want our daughters to excel in math– so blocks and construction toys should be part of their play world as well.
3. Art supplies - Encourage their creative side. With budgets being cut in many schools, kids have fewer opportunities for painting, using clay, and drawing. Whether it’s a juicy box of new Crayola crayons or an interesting set of watercolor pencils from Faber Castell or eeBoo– find a way to bring them back to the arts.
4. Games- One of the best ways to unplug your family is to play a game together. We have dozens of great suggestions on our list. Find a couple that become part of your family’s entertainment. I’m personally really a fan of Connect Four Launchers and Joanne’s favorite is almost anything with letters. She’s a beast at Upwords. (Never quite referred to my mother that way–but you know what I mean).
This morning we headed back up to the studio to take another shot at talking about Hot Toys of the season. The segment had been bumped on Tuesday. This time we got into the right car. On Tuesday we had gotten into a car that was headed to the airport -which should have been a signal to us that the rest of the morning was probably not going to go smoothly.
With Joanne (the best biz partner and mother!) outside the studio
We arrive at the Today Show. All was unusually quiet in the green room. The Duggars had been there on Tuesday–making for a very crowded room! This time Robert Pattinson was upstairs
Robert Pattinson visits Today Show
…we never got to see him but he certainly draws a crowd outside the studio. I always wonder about the fans that wait overnight to catch a glimpse. I thought it was fitting that we were there with Mattel’sMonster High Dollsthat are really part of the Twilightization of America. Our tween testers, many of whom have not read the books or seen the movies really still love these dolls.
Mattel's Monster High Doll Collection
At first I wasn’t sure how I felt about them. They’re so over the top–but I’ve come around. Their focus is on character traits of each monster and how they navigate high school. It’s less about their body image. I also like that there are boys in the line, and that Mattel participated in an anti-bullying campaign this year with the collection. I certainly wouldn’t characterize them as beautiful dolls–but they do have a sense of humor that appeals to the 7 & up crowd.
Getting to know Let's Rock Elmo
Many of the kids who were scheduled to be on the segment on Tuesday came back today. We were very grateful to their parents! We were also joined by some other families who quickly got into the swing of the segment. I’d always rather do a segment with kids there–it just adds more energy and I think it’s useful to see kids actually playing with the toys we’re talking about.
This morning my mother and I headed uptown to do a segment on the Today Show about the season’s hot toys. Let’s Rock Elmo is one of the toys we’re going to talk about. My overriding concern going uptown was the massive zit on my face. Don’t you think at a certain age that you should get a pass on acne? My hitting the Halloween candy hard last week probably didn’t help the situation…but still, I do believe that there should be a time limit on the whole adult acne thing.
The good news is that the AMAZING makeup artist Christine waved her magic brushes over my face (in other words spackle was used) and the zit was gone. Seriously–it’s pretty magical. My hair is done–all is good. The kids started arriving for the segment.
The Duggars graciously agreed to let two of their daughters join us. The Duggars were on the Today Show to announce that they were expecting baby #20! Michelle Duggar and I had a conversation about our respective cravings during pregnancy. I wondered if they changed over time. I take my hat off to her–I can’t imagine twenty trips down that road. She has a very calm core– also necessary to run a household with that many kids!
Our segment was bumped so we were scheduled to post-tape. So we had the kids in the studio, turning the toys on…but then it was decided to have us back live on Thursday instead-so off we go.
So before we left, I went to the ladies room. And then Lisa VanderPump joined me as I was waiting my turn. She was very friendly.
I’ll own up to it, I am a RHWBH watcher. I don’t want to – but then I can’t stop myself. It’s the sheer genius of Bravo programming. That’s probably a whole other blog posting. Anyway, I marveled at the seriously high Brian Atwood leopard print pumps she was wearing. I’ve tried them on (not in the leopard print) –and while I think I look pretty silly in them, they looked great on her. They make my Jimmy Choo’s look like they’re from the children’s department. For the record, most of these shoes are not in keeping with my feminist roots or my desire not to be crippled, but I also do enjoy being taller. So maybe I’m more a height-ist than a feminist. I just always wonder whether anyone finds these shoes comfortable? In any case, Lisa looked terrific and was on the show to discuss her new book about entertaining.
We then went to visit the wonderful Richard Davies at ABC Radio to talk toys!
So even though I didn’t get to discuss the hot toys of the season on the Today Show yet, it was still a fun day. The nexus of Michelle Duggar and Lisa Vanderpump–now that’s pretty intense. Tune in Thursday morning in the 9 o’clock hour to see our segment!
Tomorrow morning I’ll be sharing some of our award winners that are what the media calls “hot toys.” These toys are often the ones your kids see again and again on tv commercials. Hot toys tend to be more about novelty than anything else, and while there’s absolutely nothing wrong with some novelty, it shouldn’t be the only type of toy your child receives for the holiday. A playroom full of novelty toys will invariably result in a chorus of “I have nothing to play with” before the Christmas tree is removed from your house.
That said, we always look at the toys that we know will get a great deal of hype. Do they work as well as they do on the commercials? I remember one year a doll that was supposed to flip and flip — but only really did one flip and that was with a great deal of assistance. Not exactly what the commercial promised. The toys on our “hot” list are products that our toy testers really enjoyed.
Hot toys can take on a life of their own during the holiday season. Many lists are generated by toy retailers – this tends to be more about marketing than full reviews about the toys themselves. Hot toys provide the perfect “toy story” and is often the first question we’re asked this time of year, “so what’s the hot toy of the season?”
This type of toy frenzy doesn’t always mean the toy is right for your child. Furby, for example, got so much buzz from a Wired Magazine piece even before it hit a single toy store in this country. And while it was the toy to get, it certainly wasn’t the ideal toy for toddlers who would have been a little frightened by the gremlin-like nature of the toy. Grown-up collectors can also fan the fire of a toy- this can also lead to ridiculous prices on-line.
While no one toy seems to have taken on the mantel of the “it” toy of the season, there are several that are getting lots of buzz – from the latest Elmo (he now wants to be a rock star) to amazing Star Wars LEGO builds or a remote control flying Shark. If any of these toys are on your child’s wish list, our suggestion is to buy them early. As was the case last year, inventories are not particularly deep.
For full reviews of those we recommend, please visit our website at www.toyportfolio.com.
And be sure to check out our full list of Platinum, Gold, Blue Chip and SNAP (Special Needs Adaptable Product) Award winners.
Halloween is fast approaching which for many means decorating, candy & costumes. For us, it signals that our season will soon be in full swing. Folks that usually think what we do is kind of silly–are now interested in what we found from our testing during the course of the year. We have a really full list of award winners this year that we look forward to talking about. We’ll be looking at the topic in all different kinds of ways –age, budget, high tech, low tech, green…you get the idea. If you have particular question or list you’d love to have, let us know!
I’ve been spending more time on twitter lately–finding the format both challenging and interesting. You can join the discussion with me, my twitter name is toyportfolio.
Can’t wait to share our list from another year of testing! I’ll be on the Today Show tomorrow to show just a few of our winners. It’s always hard to select the first of our favorites to share. Our list of Platinum Award winning toys this year is almost 125 products (depending on how you count) – so many outstanding choices for kids. The list is a mix of classics, many with interesting new twists – and new innovative toys – all of which entertained and engaged our testers. Tomorrow we also announce this year’s Gold Award winners, Blue Chip winners and SNAP Awards (toys for kids with special needs). You’ll find a wonderful collection of books, audios and videos to consider as well.
LEGO Systems has a brand new Alien Mothership that offers builders a really unusual build. The addition of a new gear at the middle allows the center of the spaceship to spin. LEGO has also added an alien sound piece to the mix. Great fun! Watch our video.
I can feel the anticipation for this weekend’s opening of Cars2 from Disney Pixar from our testers in the 3-7 age range. While we haven’t seen the movie yet, we have been busy for the last few weeks taking a look at many of the new Cars2 games and toys. Videos of all CARS 2 products are also on our youtube channel.
Our testers loved the new LEGO DUPLO sets…The pieces are chunky and satisfying and can be integrated into your existing sets of LEGO DUPLO.
LEGO DUPLO Cars 2
We have also taken a look at all of the new games from HASBRO with the Cars 2 license – now attached to many classic board games.
Here’s what you need to know about each:
Cars 2 Connect 4 – In interest of full disclosure, I love Connect 4. It’s one of my favorite games for the 6 & up crowd. A beginning strategy game that kids really like (and their parents don’t mind playing). Sometimes the added license detracts from the game. A few years ago, there was a Sponge Bob Squarepants version that interfered with the utter elegance of this game (where you drop pieces into the grid with the goal of getting four in a row before your opponent). I would not recommend this game for pre-schoolers. Even for 6s, it’s a game that they need to play several times before they make that leap to being able to think several steps ahead.
Cars2 Connect Four
In this new Cars 2 version, the game play still comes through. Rather than the classic game where the game pieces are red and yellow, you’ll need to place the decals on the play pieces. They become either Mater or Finn. The color scheme of Mater (brown against white) vs. Finn (blue) makes it easy to distinguish the pieces (a plus). If you don’t have a Connect 4, and your child is into Cars 2– this wouldn’t be a bad version to buy. In any case, we’d always recommend the classic Connect 4 as part of your game library.
Cars2 Monopoly
Cars 2 Monopoly
Also very well done. Smartly identifying the younger audience for this movie, this version of Monopoly is closer to Monopoly Jr. — the money is much easier (only one dollar bills). Our testers loved the way you spin…which you do by moving McQueen around the track that circles the game board. Instead of Park Place and Boardwalk, the spaces are other characters from the movie. A well-designed licensed game that integrates the license into classic board game play. This game is appropriately marked 5 & up. Most younger kids will find the game play frustrating.
Cars 2 Guess Who?
Cars 2 Guess Who?
I’ve never been a huge fan of Guess Who? Here the game play is guessing by process of elimination which character from the movie your opponent has picked. I would say that if you have a super fan of the movie, they will love having all of the characters on the top of the board. It would also be a good travel toy for the car. Not sure I’d make the commitment to taking this one on a plane ride. I don’t think it will have that kind of lasting play value. Instead of playing by picking out hair color, here you’re asking “Is your car blue?” It is a game that calls for visual discrimination…it just never grabbed me as overly exciting.
Cars 2 Memory Game
Cars 2 Memory Game
If you have a 3 or 4 year old in the hunt for a Cars 2 game, this is best choice. If you’ve ever played a memory game with a preschooler or early school aged child, you know they have the ability to crush most adults at this type of game. They’re really great at the short-term memory. I’m not sure why adults tend to lose at these games…are we distracted? Already on the decline in this department? In any case, this is a particularly clever version of memory that incorporates the theme of Cars 2 into the game play. Once you make a “match”, the cars are placed into the grandstands to watch. Kudos to the design crew at Hasbro for coming up with this added dimension. There is also a score board where you are “racing” up to the finish line. Your play piece is a car. Now our testers thought that the cars should have had working wheels… but it’s still a nice aspect of the game.
Cars 2 Operation is pretty much what you’d expect. Instead of the classic big guy, it’s the character Mater. The board features bed bugs…a sign of the times.
Cars 2 Sorry! Sliders
Cars2 Sorry! Sliders
This one takes a while to put together but once you have the track assembled it’s pretty large. The game play involves “sliding” your piece around the track five times, but watch out your opponents can sometimes slide you backwards. This Candyland aspect (even worse because it’s being done to you) makes this a potentially “heated” game. Marked for kids 6 & up — but I suspect many of these games will be purchased for younger players. I’d really stay away from this one for 4s and 5s – the slide backwards will likely produce tears. (Unless they are playing with a parent.) The other problem with this game from my point of view is that the pieces do not fit back in the box unless you take them apart again. If you’re the parent in charge of such tasks you know how annoying this can be…why no make the box that 1/2 inch taller and wider so that the pieces can fit in without taking them apart!
Car 2 Trouble
Car2 Pop-o-matic Trouble
If you liked playing Pop-o-matic Trouble as a kid, you’ll enjoy this version. The character Mater is in the middle and you “pop” in the center of his vehicle. I thought it would make a car sound when you popped…like last year’s R2D2 Star Wars Version (my all time favorite). It was noisy (and more expensive) …so this one is less high tech. The game play remains the same.
And as Forrest Gump would say…that is all I have to say about Cars2 games.
So I have to say that I didn’t realize I was in the Green Room with the stars of the Boston Bruins when we first arrived. They had a separate camera crew shadowing them as well–so in fairness I was trying to stay out of the way. It’s a very small room. I’m pretty up-to-speed with most sports…just not hockey, sorry.
It wasn’t until I was coming up the stairs from getting my hair and make-up done and saw the Stanley Cup (it’s kind of hard to miss)…that I got it. When I went back to the Green Room and asked my son Adam if he knew they had been in the same room with the Bruins…I realized almost immediately that I had set myself up for one of those “really, Mom?” looks.
While we were waiting outside the Green Room (to avoid the above-mentioned Bruins and crew), Ann Curry was great to stop, give me a hug. I will miss doing segments with her but so happy that she is now co-anchor! People always ask me if she is as nice as she appears on tv. I think the answer is really more so. She has that special gift of connecting with people and has done such an important job to spotlight the less fortunate all over the globe.
Everyone at play!
This is the first segment I did with Tamron Hall. I love Tamron…I watch her all the time on MSNBC. I think she was a little daunted by the ten kids running around the set–but we got through the segment without incident! To read the article about the toys featured, visit our site, www.toyportfolio.com.
Today’s toddlers and preschoolers have a new addiction. Forget the boob tube and those pesky videos – now we’re talking about little fingers that are incredibly adept at navigating APPS on your pricey iPadand/or iPhone.
What’s a toy maker to do? How can they compete with such amazing graphics?
Wasn’t it bad enough that video games have rob them of the tween market?
Here’s the industry response to date…
1. The “Can’t beat them, join them” approach. It seems like everyone has an APP for your child. Barbie, Leapfrog, Hot Wheels, Thinkfun….everywhere we went at Toy Fair…there was an APP we needed to “let our readers know about.” (Except of course for the dizzying number of embargo dates). And yes, we will have to start taking a closer look at all of these toy related APPs. I haven’t gotten to play with it yet, but I do have to say that the Barbie Fashionista APP–looked really appealing (this coming from someone who really didn’t play with Barbies).
Barbie's Fashionista APP
2. “This is not your father’s iPad” – really. Toy makers are rolling out there own versions of iPad inspired tablets for your child. LeapFrog and VTech will go head to head with their platforms. Are they cheaper? Yes. Will your child be satisfied? Maybe. As with any of these toys, they just don’t have the sizzle of the real thing (which is why toy companies are hedging their bets with approach #1.) We will have to take a look at each of these products to review the content (remember that?) and whether the interface is pleasing. I have a sense that if your toddler or preschooler is already schooled in your gadgets, this is going to be a hard transition. On the other hand, if you start here–you may get to play with your gadget without the constant refrain of “my turn!”
Vying for attention (all to be released later this year):
LeapFrog Explorer Tablet
LeapPad Explorer Tablet (LeapFrog)- Promises to come with a 5″ screen and leverages the library of games and content from this educational toy company. It will also come with a built in camera. Suggested retail will be $99.99.
VTECH InnoPad
InnoPad (VTech) -Also features a 5″ touch screen, promises educational games, ebooks, USB port, a headphone jack. Suggested retail will be $79.99.
We’ll have to take a look. Sadly, both companies have moved away from partnerships with traditional publishers –leaving the ebook experience to the domain of mostly licensed materials. On this point alone, you may want to invest in a Color Nook–if you don’t want to go the bigger bucks on an iPad. Technology only goes so far. The CONTENT is still what should rule the day. We want our kids enjoy reading quality picture books no matter the format. Disney Princesses and Scooby Doo are fun–but they shouldn’t replace children’s books as part of your child’s daily experience.
3. The “Ok, you can play, but please don’t break it” approach. Handing off your expensive toys to a toddler or preschooler is a balancing act between achieving calm (at the grocery store, at the restaurant, in the car, etc.) and the possible damage that came come to such gadgets from liquids (those pesky sippy cups) or a plain old “oops” moments. For those parents, Fisher-Price hopes to be of assistance with their new Laugh & Learn I Can Play Case that puts your smart phone into a bigger case with easy-to-grab handles. We look forward to trying this case–will little fingers find the case too intrusive? Of course your 3 year old will find this way too babyish.
While there is certainly room for novelty this time of year, it’s also important to bring home toys that have lasting play value. The toys that make the cut tend to be the classics–and often more open-ended. These toys place your child at the center of the play experience. So instead of dolls that do all the talking, dolls that say nothing will be enjoyed for a longer period of time because they will say whatever your child wants them to say! (The doll to the left is from Corolle Doll’s Calin line). We’ll be talking balls, blocks, trains, art supplies and games!
