Hot Toys on Today Show – Behind the Scenes

This morning we headed back up to the studio to take another shot at talking about Hot Toys of the season. The segment had been bumped on Tuesday.  This time we got into the right car. On Tuesday we had gotten into a car that was headed to the airport -which should have been a signal to us that the rest of the morning was probably not going to go smoothly.

With Joanne (the best biz partner and mother!) outside the studio

We arrive at the Today Show. All was unusually quiet in the green room.   The Duggars had been there on Tuesday–making for a very crowded room!  This time Robert Pattinson was upstairs

Robert Pattinson visits Today Show

…we never got to see him but he certainly draws a crowd outside the studio. I always wonder about the fans that wait overnight to catch a glimpse.  I thought it was fitting that we were there with Mattel’s Monster High Dolls that are really part of the Twilightization of America. Our tween testers, many of whom have not read the books or seen the movies really still love these dolls.

Mattel's Monster High Doll Collection

At first I wasn’t sure how I felt about them. They’re so over the top–but I’ve come around. Their focus is on character traits of each monster and how they navigate high school.  It’s less about their body image. I also like that there are boys in the line, and that Mattel participated in an anti-bullying campaign this year with the collection.   I certainly wouldn’t characterize them as beautiful dolls–but they do have a sense of humor that appeals to the 7 & up crowd.

Getting to know Let's Rock Elmo

Many of the kids who were scheduled to be on the segment on Tuesday came back today. We were very grateful to their parents!  We were also joined by some other families who quickly got into the swing of the segment.   I’d always rather do a segment with kids there–it just adds more energy and I think it’s useful to see kids actually playing with the toys we’re talking about.

Right before the segment

For complete reviews of the toys we showed on the segment, visit You can also watch the segment on the Today Show by clicking here.

Natalie Morales, Stephanie Oppenheim and toy testers at the Today Show

One of our favorite testing families!

Stephanie behind the scenes at the TODAY Show

Stephanie Oppenheim, Al Roker and Natalie Morales

This morning’s segment was about the’s BEST HIGH TECH TOYS for 2010, the complete list of products is on our site.   If you missed the segment from this morning you can watch it by clicking here.

This morning Joanne and I  were in the upstairs green room. Usually we have so many kids with us that we are in the larger downstairs green room.  As much as upstairs is very dignified, there’s usually a lot more action downstairs. I was down there for hair and make up. Rascal Flatts was getting ready.  I got to see Peter Krause out of the corner of one eye while getting mascara put on. Love his  show Parenthood!

The set seemed strange without my usual ten or twelve kids milling about but since I had a lot of high tech toys we decided to go without kids in the studio. We turned on all the bugs and many of the Hexbug Nanos jumped from their Battle Bridge and ended up on the floor. We had a fun collection of games, bugs, spiders,  a motion activated snake, Crayola Color Studio, and an assortment of video cameras include Barbie Video Girl that seemed to really disturb Al!  I see his point about the placement of Barbie’s camera (on a necklace–on her chest) but our kid testers really liked using this high tech version of Barbie.

Al taking a look at Barbie Video Camera

At the end we did a demo of the hot new KINECT for XBOX 360 from Microsoft.  I was planning on wearing a dress but I was told last night that the sensors might not read my legs in a dress.  There’s nothing like having to pick out an outfit where you know the camera is going to shoot you from behind (every woman’s dream).  So I decided to go Matrix-y – all in black with the highest heeled boots I own!  For the live tease Whitney (from Microsoft PR team) did a demo with me–she did great!  And thankfully Tim (my tech hero this morning) was making sure that the KINECT game was up and running.  Hard to play a game and talk about it as you’re playing I’ve discovered.

Al Roker and Stephanie Oppenheim playing KINECT

Usually after I do one of these segments I remember all the things I didn’t say.  This morning the list includes:  I didn’t mention that you need alot of space to play KINECT so it’s not great for really tiny apartments or dorm rooms.  You need to be about 8 feet back and you also need room to move side to side (or run the risk of really hitting your opponent!).  Als0 – most of the games that have come out for the holiday season are family and action oriented.  So if you’re more of a point/shoot XBOX 360 fan, there aren’t titles for you yet…but suspect they’ll be on their way.  I love playing Rallyball – it’s like Dodgeball but no one gets hurt!  While it’s true that you don’t need to use a controller to play KINECT you will need to know how to use one to set it up initially…(in otherwords, if you’re not comfortable with controllers…you’ll want to get someone who know what they’re doing).  The last thing I forgot to mention is that KINECT has facial recognition so that if you make your own Avatar and you turn it on–it will recognize you. How cool is that?  Also there is voice recognition as well (also pretty Jetson like if you ask me!).  That said…there is a learning curve for selecting games that can seem slow which seems kind of odd since the whole concept is so cutting edge.  Ok…now I’ve said it all!

TODAY Show today…active and fun

Natalie and Stephanie discussing ride-on toysI headed up to the studio this morning with my intern Daniel — after putting toys together for us all semester, I thought it would be fun for him to see the studio and the end result of so many packages, emails and testing. I tried doing my hair this morning–and emerged from the building looking like a bad 1970s “before” picture.  Happily, the hair and make-up people at the show are so terrific, that I knew it was going to be ok.  I think they were even a little shocked by the sheer volume of hair.  Thanks to high def tv, I also think make up takes longer (not to mention that I’m a little older!) than it used to.  It really is amazing what professionals can do.  Everyone emerges from the hair and makeup area a better, more polished version of themselves.

This morning we had about ten kids.  One family has tested for us since their son was born five years ago.  They moved to Hong Kong in between and as I traveled up to the studio I realized that we had never met–so that was fun!  They now have two kids and I’m so happy they’re back from their adventure and can resume testing for us! Other kids were on with me about a year ago–so to see them now as full preschoolers was fun.  A new group joined us – I have to say this was the most well-behaved group of kids in the green room.  Their parents were really careful to hold off on the delicious donuts and cookies until after the segment. Smart move.

The challenge was to show toys and equipment for active play –indoors!  The YBIKES were a hit and disappeared when we went to talk about them–but I think they got camera time later on. The Kazam Balance Bike – also great was on the pedestal–and may have been blocked a little by the fire truck. You really couldn’t see how amazingly high the Sky Balls bounce in the air–or the 3D bubbles…but trust me – there are fun choices this season.

A very polite "excuse me" in the middle of the segment

Half way through the segment one of our testers very politely asked if she could go play in the playhouse…one of those great real live moments…priceless.

Natalie, Finley and the end of the segment

Segment over, chocolate donut enjoyed on the car ride home…a good day!

Taking a look at the indoor Hopscotch Rug from Alex

To read the full article about the toys featured, visit

What were you doing when you were 13?

Stephanie Oppenheim, Natalie Morales, Deidra Shores, Al Roker

Can you imagine winning a contest as the reporter for the Today Show? Flying to NYC to cover Toy Fair? Interviewing the head of Fisher-Price and Hasbro–and then appearing on the Today Show with Al and Natalie?  That’s exactly what happened to Deidra Shore- a lovely 13 year old from Tennessee.

We meet in the green room this morning…talked about which toys she would demo. Which toys she really loved from toy fair–her favorite, the updated 50th anniversary edition of the Mega Play-Doh Fun Factory.

Stephanie Oppenheim and Deidra Shores before the segment

She did a great job with the remote control Millenium Falcon — which was a huge relief since my track record with flying things in the studio isn’t great.   She handled not only the taped piece–but reading the teleprompter and the live interview like a pro!  Congrats Deidra!!

During the segment

At the Today Show

Some pics from just before our segment about Toys with Lasting Play Value…trying to keep the kids engaged and not too noisy while Ann, Al, Natalie, Lester and Jenna talk.  One of our toy testers Josie was about to take the stroller off the set–but came back after we strategically placed her mom right near Natalie ( just off camera).

During the segment…everyone is fully engaged with the toys!

Natalie Morales and Stephanie

Hooray!  Segment complete!

Behind the Scenes at the TODAY SHOW

The whole gang during the segment

The whole gang during the segment

I actually love doing segments with lots of kids. I think it adds to the energy of the piece – but I do have to say last night I had this momentary thought “eight babies!, really?!…what were you thinking!”

The kids had a  long wait until it was time to go into the studio–and one thing I’ve learned over the years, never show kids toys long before they go on air – especially when you’re talking about babies and toddlers. To expect them to be engaged with toys for more than 10 minutes in any given setting, just isn’t reasonable in real life, much less in a tv studio with so many people, lights and cameras around. So we had some other related toys for them to play with in their separate “green room”…but at a certain point, they all started moving about the lower concourse — to say this particular group of kids were cute, is an understatement.  The kids were all in what I call that “cupcake” stage where they are just full of pure joy.  (At least at that moment!)

Once we got to the set, I was happy.  The kids and their parents were engaged with all the toys we had selected.  (You can hear them throughout!)  Doing segments with Natalie is also fun because she’s  in the middle of this zone with her two sons…so she gets it.

This is a picture of Matthew (4 months old)…enjoying  hanging out on the Infantino Twist & Fold mat. Picture 10

And here’s a pic with Natalie after the segment is over….To watch the segment, click here.

Natalie Morales and Stephanie Oppenheim

Natalie Morales and Stephanie Oppenheim