TODAY Show Toy Test with winners

Today Show Toy Test "Elves" with Natalie Morales and Stephanie Oppenheim

Today Show Toy Test “Elves” with Natalie Morales and Stephanie Oppenheim

We had a blast yesterday at the Today Show. The show asked that we put many of our Platinum Award winners of 2013 to the test with “elves” on the plaza. With huge candy canes and the Rockefeller Christmas Tree in the background (not to mention the North Pole like temperature!), it was the perfect backdrop for this holiday tradition.P1010476To read about all the toys featured, click here. To see all of our award winners in all categories visit

To see the segment, click here.




Top high tech toys 2009

V Tech's Kidizoom Digital Camera Plus

Here are our some of favorites of the season– click on the name of the product to read our complete review at

For younger children:

LeapFrog Counting Candles (LeapFrog)

Two great cameras for 3s and up to enjoy:

Kidizoom Digital Camera Plus (V-Tech)

Disney Pix Jr Digital Camera (Disney)

If you have a child totally into cars, you need to look at:

Doodle-Track Cars (Day Dream Toys)

For kids  8 & up:

MindFlex Game (Mattel)

Nanos (Hexbug)

Eye Clops Night Vision Binoculars (Jakks Pacific)

For really advanced builders:

Mindstorm (Lego)

Three Gender-Free Fantastic Art Activity Kits

Rec_mmbanksFinding arts and crafts activities that will appeal to both boys and girls can be challenging since so many kits are so gender-specific.

Here are three from our Platinum List that will appeal to everyone!

Creativity for Little Kids Finger Paints (Creativity for Kids)

Crayola Crayon Maker (Crayola)

Money Monster Banks (Creativity for Kids)

Pick of the Day: Mattel's MindFlex


Mattel's MindFlex Game

The first time we saw this game was at toy fair.  Now in all fairness, when we go to toy fair, we’re a pretty silly group.  So when the demonstrator for MindFlex at the Mattel showroom was trying his best to show us this super cool toy, we kept distracting him.  At one point, he even seemed a little anxious about not being able to perform his toy demonstrator duties.

He wore a headgear that had two clips that he attached to his earlobes.  From there he told us that he could control the little blue ball with his mind-making it go up and down and through the obstacle course.  To be absolutely honest here, I was sure we were being punked.  I kept looking around to see if this was a joke.  They assured me that it was for real–and that normally when people allow the guy to do his thing it really works.

Ok, ok…sometimes we don’t behave well.  I wrote down the toy as  something we’d love to see but then I stopped thinking about it.  Last month while I was at the Today Show, Dave– one of the best stage managers ever– showed me a clip of his son working the MindFlex. ( What would we all do without our iphone video clips?)  Anyway…he could not say enough great things about this toy.  How it appealed to both of his boys and that it  helped with working on concentration as a skill.

With that great recommendation, we asked for one to be sent right away.  Sure enough this is one of the coolest toys we’ve tested, period. We’ve added it to this year’s Oppenheim Toy Portfolio Platinum Award List.

The other amazing aspect of the toy is that it appeals to tweens, teens and adults.  My dad, a spry guy in his late 70s, also took a run at the toy.  He was surprised , as was every adult that has tried it, that he could make it work.  It really is so futuristic — makes me wonder what kind of toys I’ll be reviewing down the road.

So if you’ve seen an ad or a commercial – know that this is for real and loads of fun.  The platform has interchangeable parts so that you can challenge yourself and others to different obstacle courses.  Such a great design aspect–making this a more open-ended play experience. And if you’re looking for something to buy a video game addicted teen, here you go.
Click here to read our full review…and watch the video. Top Ten Toys for Babies and Toddlers Under $20


Sassy Crib & Floor Mirror

With budgets tight, it’s important to bring home things that really count – and there is no reason to break the bank!  Here are some of our top picks for 2009 — all under $20.  Read the full reviews on our site.

Sassy Crib & Floor Mirror (Sassy)

Infantino Wall Mounted  Mobile Mirror (Step 2)

Stack ‘n Surprise Blocks Blockity-Pop Caterpillar (Fisher-Price)

Baby Deglingos Dog, Rabbit, Hedgehog or Cow (All New Materials)

Satin Ears Bear Security Cozy (North American Bear Co.)

Infantino Spiral Spin Top (Step 2)

Kids Preferred Nutbrown Hare or Peter Rabbit Hand Puppet (Kids Preferred)

Bright Starts Bees & Blooms Balls (Kids II)

Earlyears Zippy Zoomer (International Playthings)

Leapfrog Counting Candles (Leapfrog)

Update on Doodle Track Cars

You know how much we love the Doodle Track Cars…the folks at Daydream Toy just let me know that the interactive site is now launched–so that you can customize your own tracks.  You go to and click on Design and Print a Track. Next week they will have a Halloween theme posted.  Lots of kids will enjoy customizing their own track–but my favorite is a huge piece of white paper and making your own track.  Either way, this is an affordable must have for kids 4 & up that love all things cars! Watch the video.

Behind the Scenes at the TODAY SHOW

The whole gang during the segment

The whole gang during the segment

I actually love doing segments with lots of kids. I think it adds to the energy of the piece – but I do have to say last night I had this momentary thought “eight babies!, really?!…what were you thinking!”

The kids had a  long wait until it was time to go into the studio–and one thing I’ve learned over the years, never show kids toys long before they go on air – especially when you’re talking about babies and toddlers. To expect them to be engaged with toys for more than 10 minutes in any given setting, just isn’t reasonable in real life, much less in a tv studio with so many people, lights and cameras around. So we had some other related toys for them to play with in their separate “green room”…but at a certain point, they all started moving about the lower concourse — to say this particular group of kids were cute, is an understatement.  The kids were all in what I call that “cupcake” stage where they are just full of pure joy.  (At least at that moment!)

Once we got to the set, I was happy.  The kids and their parents were engaged with all the toys we had selected.  (You can hear them throughout!)  Doing segments with Natalie is also fun because she’s  in the middle of this zone with her two sons…so she gets it.

This is a picture of Matthew (4 months old)…enjoying  hanging out on the Infantino Twist & Fold mat. Picture 10

And here’s a pic with Natalie after the segment is over….To watch the segment, click here.

Natalie Morales and Stephanie Oppenheim

Natalie Morales and Stephanie Oppenheim

Toy Wars and George Costanza's shrinkage factor

Even though most of us haven’t even contemplated buying our Halloween candy yet (ok, I’ve contemplated but I haven’t bought any yet), the major box retailers want you to think holiday toy shopping TODAY!  Walmart has expanded its offer of  toys for $10 to 100 items…KB Toys saw that and raised it to 200, and Target is  trying to match prices.  There’s free shipping to be had…and if you’re really sharp, you can find certain Barbie dolls for as little as $5.

So what’s a toy consumer to think?

1. Toy prices are getting a much needed adjustment. All of that toy safety testing costs a lot –and if you’ve bought a toy recently you’ll know that the added expense has been passed on to consumers.  While we don’t rate toys based on price, we have had sticker shock here as we’ve watched the prices just continue to climb for the past two years. So from this point of view toy wars are good, very good.

2. Less Inventory. If there’s something your child wants for the holidays, buy it early.  Tight inventories is another way retailers have protected themselves this year.

3. Shrinkage…

One of the trends we’ve watched this season is shrinkage…which always makes me thing of Seinfeld’s infamous shrinkage episode with George in the Hamptons.

Toy makers are making many of the same type of toys they used to…but smaller…much smaller…and much less expensive.

For example, last year we featured Playskool’s $300 Kota My Triceratops Dinosaur. This high tech dino-wonder was big enough for your child to sit on! Rec_kota

This year, the same manufacturer is offering Kota & Pals  Stompers – TriceratopsRec_tristompHe walks on my desk. Watch the video. He’s very cute and he actually walks (something the big guy can’t do)…but still, this is what the price wars mean.

So does this mean you should buy only $10 toys this holiday season?

There are in fact lots of toys for $10 and under that are really great. We have many award winners that fit the bill, but buying lots of “stuff” seems like a mistake in the long run. Keep in mind that 60% of our toy dollars are spent this time of year…so bringing home toys that will have lasting play value makes more sense in terms of having toys your kids will play with after the holidays are over.

Open-ended toys and supplies are a better bet. I love novelty toys as much as the next guy…and there are some on our list this year.  The holidays are about making dreams come true, but if you’re looking to make your dollar stretch…buying more open-ended toys is the way to go.  Art supplies, games (that are played again and again), blocks, pretend props (toy kitchens, dollhouses), and toys for active play (ride-ons, sporting equipment)…all will be enjoyed  for a long time and played with differently as your child grows.

Pool your resources. If there’s a toy that your child really wants that costs a little more, have your family chip in. Much more fun to get the present you wanted, then lots of little token gifts from aunts and uncles.

The olden days. There was a time when we didn’t go to the toy store with a shopping cart.  We got fewer toys…not necessarily a bad thing.

Get Your Screwdriver Ready. One way to keep prices down…toy makers leave more for parents to do. Many toys don’t even come with the pre-drilled holes.  If you’re handy with a power drill/screwdriver, you’ll be fine. If you’re not, we warned you.

Make it count. We started the toyportfolio with the tag..we test all the toys so that “you don’t waste your money or your child’s time.”  So  no matter what your budget, we’ve tried to take the mystery of finding a great toy.   So take a look at our Platinum List!

Pick of the Day: Doodle-Track Car…Amazing!!

By this time in the toy season, we’re pretty jaded. We’ve seen just about every new toy coming out for this holiday season. So when we say this is the most amazing toy of the year…we really mean it!  At $14.99, this is just a magical play experience!  The toy’s official name is Doodle-Track Car from Day Dream Toys. For a full review visit,

Doodle-Track Car

Doodle-Track Car

Here’s what you do…you draw a line with a washable marker and then turn on the little car, put it on the paper with the drawn line–and it will follow the line…really….Each car comes with a little track and a marker, but we took big white paper and made our own track.  You can also download customized tracks on their website

Watch our video.

Pick of the Day: Prime Time's Max Liquidator

The Max Liquidator from Prime Time Toys is great fun for the pool. Unlike many other water shooting type toys, the spray in this one is not as harsh–making it a safer choice.  It also looks more like a water toy -rather than a plastic assault gun. I personally love the kickboard that has the mechanism built in…allowing you to surprise your kids when they think you’re just just floating around.