Pick of the Day: Mary Meyer's Earthmates

show_image_in_imgtag We just received a new collection from Mary Meyer called Earthmates.  The little Organic Little Sprouts Club here is just 5″ tall, he’s made with organic cotton . There is also a small orange cat and sweet green dog.  The tag reads “They are all made without the use of any harmful pesticides, or toxic chemicals or dyes.”  What your child will love about them is that they are very sweet and soft.  Done in a soft Velour with stitched features, these are safe for infants and toddlers.  If you’re looking for something bigger, there’s    this 12″ friend Big Bear- he’s not as huggable as the smaller animals–but he is very cheery.show_image_in_imgtag-1

So many organic plush lines we’ve received this year arrived looking very washed out and sad. This  line is green and happily does  not sacrifice on play value and overall product appeal.

One Year Extension for New Toy Safety Requirements

Toy makers got an extension last week  to meet some of the new requirements under the new Consumer Product Safety Improvement Act (CPSIA).  You should know that the stay does not apply to the following:

“The stay does not apply to:

  • Four requirements for third-party testing and certification of certain children�s products subject to:
  • Certification requirements applicable to ATV�s manufactured after April 13, 2009.
  • Pre-CPSIA testing and certification requirements, including for: automatic residential garage door openers, bike helmets, candles with metal core wicks, lawnmowers, lighters, mattresses, and swimming pool slides; and
  • Pool drain cover requirements of the Virginia Graeme Baker Pool & Spa Safety Act.”

To read the Commission’s complete press release, click here. While I’ve heard from some of our testers about their concerns about the delay, I’ve also been in touch with small toy companies that want to comply but are completely confused as to how they achieve full compliance. The mechanics of compliance need to be address so that everyone knows what they need to do and it needs to be set up so that companies can do it without going out of business.

Much of the innovation in this industry has always comes from small start up companies– yet I can’t imagine taking on this industry at the moment. And as much as toy makers have been slammed in the last two years…many are really sound  businesses that strive to make quality products.   From our conversations, they want to do the right thing–they just would like some clarification. If you take a look at the faq’s section of the TIA’s website you’ll see just a glimpse of the scope of questions confronting toy makers.

So to answer some of your emails–yes, we’re disappointed…but more with the lack of clarity from the CPSC.  Our hope is that they streamline the process so that companies can easily comply and restore the public’s confidence in the industry as a whole.

New Toy Safety Standard Announced

So we’re  delighted to announce that we reached a safety standard for this holiday season with a large number of toy companies (both large and small). We’ve been working on this issue since the end of last year’s holiday season.

As you may recall our Platinum Award winners last year were tested with two independent labs.  The final list included products that were determined to be lead free. We thought we could continue this policy but soon discovered  that there can be trace amounts of lead.  As a result, toy companies would not sign our safety verification form.  We then moved to the American Academy of Pediatrics definition of trace amounts at 40 ppm.   Several companies signed off at this level but not the majority. We spoke to many  quality assurance managers — they all said basically the same thing–that there could be contamination in the toy making process that could easily bring a toy above the 40 ppm.  At this point, we felt as if we were back where we started. Do we not review products? How would that work when it excluded many of the major toy companies.

After several weeks–we got a consensus.   We now require companies to verify the following:

products do not exceed 100ppm  for surface coated lead

products do not exceed 200ppm for substrate lead

product meets California’s law on phthalates

This is really a stop gap measure until the federal legislation kicks in (assuming the President signs the bill). We can not independently verify by testing the products we receive- but we have gotten companies to sign our form!

The federal legislation is chockful of good things from our point of view: mandatory third party testing, standards for testing; fines for non-compliance and more resources and oversight for the CPSC. What you may not know is that the lead levels for the bill are phased in–600ppm within 180 days of enactment; 300ppm within one year of enactment and 100ppm in three years.

So we were really pleased that we got so many companies to agree to the lower levels for this holiday season. As much as we’d love to claim victory–the pressure comes from a greater source in the free market system…the retailers responding to the demands of their consumers.

So now we can get back to looking at toys in terms of their play value.

As I write this, the cartons of new products are arriving-there are the new potty doll contenders, new wooden trains, new baby toys… It feels like the North Pole – fun, but not to worry, we’re working very hard!

Kudos to Toys R Us and Wal-Mart

We were delighted with today’s news that both TRU and Wal-Mart have raised the bar on safety standards for toys.  Not waiting for Congress to act, these two super retailers are moving the industry along in producing safer products.Both retailers are joining California in banning phthalates (a softener added to plastics that has been linked to serious health risks) and reducing the levels of surface coated lead way below the current federal standard of 600 ppm (parts per million) to 90 ppm.  What’s left?  We will continue to call for the same reduction in embedded lead.  Only the state of Illinois regulates the levels of embedded lead (requiring toys sold in the state to have levels below 600 ppm).  The CPSC reports that a child died from lead poisoning after ingesting a charm that had excessive levels of embedded lead.  This is a real risk that also needs to be addressed in all products for children.We need the government to follow the market–set the standards and require mandatory testing. 

Toy Safety: What has changed?

On the upside, there is a great deal of testing going on across the industry.  In part, retailers have increased the pressure on suppliers to verify that their products meet federal regulations.  More testing has meant continued fall out.  Since the beginning of the new year, ten more products have been recalled due to excessive lead content.  While toy industry folks are quick to point out that there are thousands of products on the market, it’s not such a big number–it is important to remember that under current guidelines, companies are not required to recall toys with excessive levels of embedded lead.  The federal guidelines only address surface coated paint that has excessive lead content.

So what has changed?  More testing, yes.  And while there is legislation pending in Congress, nothing has been passed.  The leading toy industry association has indicated that it will release its own recommendations for testing standards but has not done so yet.  Perhaps it will be part of their toy fair media work.

The answer, therefore, is that there is a lot of forward motion, but no touchdown (I oddly miss football this week). The industry remains on its own, the CPSC has not been given additional resources or legislated bite to its enforcement abilities, and the media has lost interest to a large extent.

What’s a parent to do?  Stay on top of the recalls (you can register for email alerts at www.cpsc.gov.)

Edushape Verifies Lead Free Status

kiddyconnects.jpgI’m happy to report that we just received verification forms from Edushape certifying that their products are lead free. The products that were submitted have won awards from us in the past: Wood-Like Soft Blocks, Kiddy Connects (last year’s Platinum Award winner), Mini Edublocks, Rollipop Stacker, and Caterpillar Race Game. We’re delighted that Edushape has filled out all the forms–especially since these are many of our favorite products for toddlers and preschoolers. Bravo!

Number of Companies Complying with New Safety Requirements: 2 (Publication International and Edushape)

Our new safety protocol is on our website at www.toyportfolio.com.

So what are you buying?

Update: The number of companies that have submitted our safety form indicating that their product has zero lead: zero.

The big issue this holiday season for reporters (and retailers)…is whether the lead safety issue will affect our buying patterns. Soon the numbers will reveal themselves, but I think the question is wrong.

If everyone buys the same number of toys, does that mean it doesn’t matter whether we have toys with dangerous levels of lead? If consumers buy more made in the USA products, does that send a message to the majority of companies that manufacture overseas? Once the holidays are over, will the coverage end?

More News On Lead and Toy Safety

A new list was posted this week at healthytoys.org of toys that have been tested for lead. The group also looked at levels of other substances of concern: cadmium, arsenic, mercury and pvc (polyvinyl chloride). The group tested over 1200 toys and found lead in 35% of them. The website has a lot of information on it that you may find interesting – not clear why they require viewers to register to view the lists. While we are not personally in contact with this group that has brought together a coalition of national/regional environmental health organizations, from our point of view, the more information out there the better. For our list of toys that tested lead-free*, visit our website www.toyportfolio.com.

Thanks for the calls/ No new Oppenheim Toy Portfolio for this year

We are getting lots of calls and emails from folks looking for our 2008 book. As we let people know on our website a few weeks ago, we have decided not to publish our book this year because of the lead safety issues. I have a feeling that a lot of the people calling in may not visit the website–so this may not be the best way to get the word out either. We’re hoping that the list on the website of Lead-Free* Platinum Award winning toys will be helpful this holiday season. In the meantime, please check out our Read It! Play It! series that focuses on fostering a love a reading with a great reading list for each age group and related (fun) activities that extend the book experience. The Read It! Play It! with Babies and Toddlers is now available in Spanish.