Pick of the Day: Schylling's Color Roller

colorrollerWhen this push toy first came into the office this summer we were really thrilled. Finding fun toys that are right on target for toddlers is one of toughest tasks we have each year.  Much like the Blue Chip Corn Popper from Fisher-Price, the Color Roller doesn’t require batteries to make something happen. It makes a clicking noise when it’s pushed (one of our testers that lives in an apartment thought the noise was annoying after a while…so you do have judge your tolerance for “toy” noise). When you look at the roller part of the toy when it’s not in motion you can see many smaller cylinders of  blue, yellow, and red–but when you push the roller – amazingly the colors of the rainbow appear. High marks to this elegantly designed toy.

I recently took the Color Roller on the Today Show and one of the little sister that came to the green room with her big brother and sister loved pushing the toy. Always fun to see kids enjoy our picks–but here’s the thing I really loved. The older boys (5-7) started pushing the toy all over the place and then they started using the roller in their dramatic play. Not sure why boys (without making sweeping generalizations here) can find a way to turn almost any toy into combative accessories. Having grown up with two boys, having two sons of my own, and having observing so many kids over the years …there is a difference in the way they approach the play experience.

At $20, this is a really well-priced  choice  that encourages active play for toddlers who have tons of energy and will be pleased that they can make something happen.
For other top picks of the season for toddlers, visit toyportfolio.com.

toyportfolio.com on TODAY SHOW tomorrow

So I’m getting ready for tomorrow’s segment on hot trends in toyland. It may be outside which always gives the segment a different feel than being inside with kids playing on the cozy rug.

One of the biggest trends we’ve been watching all year — prices of toys going up 10-15%. Most manufacturers point to the multi-layered safety testing they’re required to do (very expensive) and just the general increase in production costs (largely due to fuel prices) as the main sources of the price hikes.

The good news – always looking for that silver lining…is that with the economy so weak and with inventories that have to be moved–you’ll find toy prices slashed.

The latest Elmo: Elmo Live!

41c1gxpv7hl_sl500_aa280_ We have a long history with Elmo. When my mother was doing the TODAY Show the year Tickle Me Elmo first arrived on the scene we were in the green room as Bryant Gumbel was examining Elmo. We could see him on the screen–he was making faces at Elmo — until he heard the giggle–and then Bryant just starting laughing. He played with Elmo at almost every break–helping to fuel the Tickle Me Elmo craze that year.

The same year we were also invited on the Maury Povich show. Nothing against the show, but it wasn’t our regular type of gig. We were assured it would be a very wholesome show–a cooking segment, gadgets and us. So we went. We should have been tipped off to the fact that we weren’t in Kansas anymore — when the green room had plastic chairs, a window opened up to a creepy air vent and signs warning guest to be considerate of each other. We then went to the bathroom where we found a young woman washing her hair in the sink (really).

We then went up to hair and make up where the hair person told me that my hair color was the worst ever (it was my own natural color) — such a confidence builder before you go on national television. I looked at my mother – not happy but we pressed on. We were taken back stage where they put the mics on you and we meet the guests for the cooking segment. Two women who had written a book called something like “How to Cook for Your Man so He Looks Good Naked”…at this point my mother and I were both laughing and horrified. How to ruin our reputation in five minutes–but we were mic’d — we couldn’t really back out. Did I mention that both women were wearing the equivalent of tube dresses?

Maury made a kind of off color remark about how Elmo vibrates. And oh yes, the woman who washed her hair in the bathroom–she got a close up as an audience member. She was happy.

So over the years–we have eagerly waited for the new version of Elmo. The original Tickle Me Elmo did so well because it was also a very huggable doll–you could make him giggle–but he could also just be Elmo. Most later versions of him (the latest included) do more tricks and therefore have harder bodies–reducing dramatically the huggability factor. There is the wow-wee how does he do that factor–but again it’s more about watching and short lived novelty. Our favorite Elmo of recent years–Elmo Goes Potty–he was right on target about the whole potty training experiences (accidents happen). Check Up Elmo was also very polite and engaging.

The current Elmo Live talks alot, tells stories, jokes—can put his arm up in the air (that’s pretty cute). Our two year old testers were a bit overwhelmed by him and moved on pretty quickly.

toyportfolio.com on NBC's TODAY SHOW

Today was a fun day! I joined six really adorable kids and Amy Robach as we talked about some of our favorite Platinum Award Winning Toys. Click here to watch the segment. Right before we went on there were some tears…but everyone pulled it together when the cameras came on! You never know how that’s going to work out–but for me that’s part of the fun of doing live tv. One of my favorite toys of the year – Biscuit (an animatronic dog from Hasbro) was performing like a show dog through the teases for the segment. He ran through all of his tricks–but as soon as I got to Biscuit-he decided to take a nap! Oh well.

Outdoor Fun Toys

Since I did the outdoor segment on the Today Show last week, we’ve gotten a lot of questions about the really big inflatable ball — the ball is from Hearthsong.  Our recommendation is that you buy the pump they offer if you don’t already have one!  And as I mentioned on the show–you really do need to supervise the use of this product which is marked 6 & up. As soon as we went off air on Thursday all the kids wanted a turn inside the ball while the other kids rolled them around. It’s fun, but needs an adult around.

Today Show/ toyportfolio.com Platinum Award Toy Segment

Right before we went on air, our 4 minute segment became 3.5 minutes–that’s right–to talk about over 15 great Platinum Award winning products! We also had kids on the plaza (bundled up) that were really into playing with the Castle of Courage from Step 2, the Arena from Playmobil, and the Candy Land Castle Game from Hasbro. Al Roker is always fun to do segments with – and I usually like doing segments outdoors because the crowds are there – giving that extra energy that you don’t get if you’re in the studio. The downside? The wind today was kicking up. So right before we were about to go on live, I turned sideways and all of my hair got caught in my lip gloss. Not the best look. But more important than my hair was that the Havoc Heli RC helicopters from Spinmaster couldn’t fly – too much wind for these really cool tiny helicopters that are meant for indoor use or a very calm day. Thankfully the big K’nex Double Ferris wheel did not fall over! It looked iffy there for a moment too. Of course I could really talk about any one of these products for 3.5 minutes–so it’s always hard to decide what the sound bite will be for each–and I didn’t want to skip any–so it was full steam ahead. If you want more info about these award winning products, you’ll find a lot more on our website at www.toyportfolio.com and we also have posted a calmer discussion of some of our award winners on www.youtube.com. The best sign of a successful segment, the kids didn’t want to stop playing with the toys after the segment was over!

OTP Platinum Awards on Today Show tomorrow

Just got back from setting up our toy segment for the Today Show tomorrow morning. Rockefeller Center was packed with all the people waiting for the tree lighting–an event that seems to get bigger and bigger every year. We have so many great toys to talk about–and only about 4 minutes to cover just a small portion of our Platinum List (complete list is on our site at www.toyportfolio.com). As hard as this season has been because of the lead/safety issues, it’s always fun to see our award winners ready for tv the night before. While we don’t make any of these toys or sell them, after a year of searching for the “best”, we do get a certain sense of pride about them. The studio was packed with cooking segment people, holiday table decoration people, producers, art directors and the amazing crew that puts it all together. It’s a dance of boxes, props and people — that happens every afternoon like clockwork!