Today at Javits we started at LEGO. Always fun.
Our LEGO STAR WARS fans will be thrilled with the impressive number of new builds for this year!
The line also includes new GAMES (they rocked the game market last year -taking a 12% share of the market in their first year).
Kid Galaxy–has a promising new line of vehicles that demonstrated more innovation than just about anywhere we visited this year–especially in the vehicle realm for preschoolers.
Playmobil - Pretty sure the new Zoo kits, the Spy Line and the Castles will be frontrunners with our testers this year.








As we walk the aisles at Javits, we quickly discovered a new trend in toyland. All things Egyptian are big again. Most looked really promising. The highlight for us was the new Playmobil Egyptian themed playset complete with a Pyramid (that opens up with lots of hidden compartments inside), a Sphinx, a Royal Ship and other really wonderfully executed accessory sets. They’ll be available for the holidays. We also saw Hieroglypics Blocks from Uncle Goose that looked right on target for kids interested in all things Egyptian.
We look forward to testing both.