Celebrating her 30th birthday this year, the little strawberry smelling doll is hoping to capture the attention of another generation. The pr person taking us through the new line shared that she had a Strawberry Shortcake doll when she was little. One of those generational markers when you realize that you’re a bunch older than most of the pr people in the room. In fact, I was distracted thinking about how old all the pr people were when we started the toyportfolio!
In any case, Hasbro is hoping that if you played with Strawberry Shortcake as a child, you’ll want to bring it home to your own kids.
One of my assistant toy testers this summer commented that the box he was opening really smelled…there was pink tissue paper…I didn’t even need to cross the room to know what the box contained. For a generation of moms that grew up with Strawberry Shortcake, they can now share the smelly play experience with their kids. The new line from Hasbro offers a wide variety of large play settings like the Berry Cafe…to miniature dolls (move over Polly Pockets)…all with that strawberriest of smells.
I missed the Strawberry Shortcake scene–and truth be told even if I had been of that generation, I wasn’t big on doll play.