Strawberry Shortcake is Over the Hill

Celebrating her 30th birthday this year, the little strawberry smelling doll is hoping to capture the attention of another generation.  The pr person taking us through the new line shared that she had a Strawberry Shortcake doll when she was little.  One of those generational markers when you realize that you’re a bunch older than most of the pr people in the room.  In fact, I was distracted thinking about how old all the pr people were when we started the toyportfolio!

In any case, Hasbro is hoping that if you played with Strawberry Shortcake as a child, you’ll want to bring it home to your own kids.

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