Lock and load–there is a doll wars this year! Read Joanne’s article. Our take away–all really great for consumers!
The U.S. District Court upheld the $100 million dollar jury verdict in favor of Mattel (the maker of Barbie). The jury held that the Bratz dolls were substantially similar to drawings done by a former Barbie designer. The judge also appointed a temporary receiver to oversee the Bratz business. MGA (the makers of Bratz) plan on appealing. Stay tuned. If Mattel prevails–what will become of the wildly successful tarty Bratz line?