The U.S. District Court upheld the $100 million dollar jury verdict in favor of Mattel (the maker of Barbie). The jury held that the Bratz dolls were substantially similar to drawings done by a former Barbie designer. The judge also appointed a temporary receiver to oversee the Bratz business. MGA (the makers of Bratz) plan on appealing. Stay tuned. If Mattel prevails–what will become of the wildly successful tarty Bratz line?
Many might be surprised that I’m saying this–having spent a good part of my professional life picking on Barbie, but I can’t believe that anyone would introduce legislation trying to ban her. The Ban Barbie bill is proposed by House Delegate Jeff Eldridge in West Virginia. We agree that young girls need to have positive role models and have praised Barbie when she takes stock of her brains (when she’s a Vet, a Doctor, a Teacher, even a Celebrity TV Chef!)…but to spend a moment on this issue when I’m sure there are greater issues facing the House of Delegates in West Virginia just seems silly. Besides has he met the Bratz?