Grave Digger for Kids…Why?

Grave Digger Truck from Hot Wheels

We are adding this one to our list of “what were they thinking toys”? I can’t really see an argument that supports making a toy truck for young children with the name Grave Digger.  And even if you were to say, hey many of them aren’t even old enough to read the name (it’s on the truck as well as the box)…how about that artwork?  Really? This seems more like a design school final project – intended as a spoof on a classic toy rather than an offering from the nation’s largest toy company intended for the six and under crowd. A major disappointment from the design department at Hot Wheels.