What’s IN and What’s OUT in toyland 2010

Our list of What’s In and What’s Out in Toyland for 2010.  Every year there are trends that emerge in toyland. Last year there were dinosaurs everywhere…this year they have been replaced by bugs. Elmo is no where to be found (he’ll be relaunched next holiday season by Hasbro), and like everything else in our world these days, toys have also gone 3-D. We’re not sorry to see some the OUT toys go bye-bye and the same is true of many of the IN toys. This is more our observation from a year of testing rather than an thumbs up to either list.

Toys that Are Out for 2o1o                   Toys that Are IN for 2010

Cute Hamsters                                                 Hamster Ready for Battle

Barbie al natural                                             Barbie with an (video) implant

Hannah Montana Doll                                  Justin Bieber Doll

Wireless Controllers                                      No Controllers

Elmo                                                                 Dance Star Mickey

Scrabble                                                           Scrabble Flash

Avatar Toys                                                     Anything Iron Man

Hand Held Electronic Toys                         Your Smartphone

Remote Controlled Dinosaurs                    Remote Controlled Bugs

Friendship Bracelets                                     Toy Handcuffs

Dolls that Wet                                                Dolls with simulate

Rococo Plastic Toys                                      Wooden Toys

Bubbles and Chalk                                         3-D Bubbles and Chalk

Polly Pockets                                                    Zoobles

Zhu Zhu Pets

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For a list of the toys we do recommend–visit www.toyportfolio.com where you’ll find all of our Platinum, Gold, SNAP (special needs adaptable products) and Blue Chip Award winners.

Dance Star Mickey – and Donny Osmond (and Michael Jackson)

Dance Star Mickey

Now that Fisher-Price no longer has Elmo, the big push for this season in the novelty doll category will be Dance Star Mickey. He made our Platinum Toy Award List– hey, he’s Mickey, he’s pure novelty and he dances.  We just got a press release indicating that his rollout commercial will be tonight during ABC’s Dancing with the Stars.  Makes sense and to bring more things into cultural sync, he will be in the commercial with Donny Osmond.  The fact that Mickey does Michael Jackson’s moon walk also seems right since if you grew up in the late 60s, you probably watched both the Jacksons and Osmonds at some point (both had their own cartoons).

Watch our video of Mickey from Toy Fair.

Watch our video from our office.

Read our review.