Hasbro’s Fur Real Friends Biscuit My Lovin Pup is one of our favorite toys from last toy season. He’s still hanging out with us in the office and is always a favorite for our visiting toy testers (young and old). So we decided to introduce him to Playskool’s new Monty T-Rex. I was alittle worried about Monty–thinking his roar would be over the top scary for our testers. So we sent him to the same family that tested Fisher-Price’s Spike the Ultra Dinosaur. As you may recall, our five and three year old testers made Spike their house pet…and now they report that Monty has become the spouse of last year’s dino (they have renamed him Lizzy). They actually LOVE that Monty will roar back at them. They also report that Monty is easier to make work than Spike. (Spike is controlled with a remote control–Monty works by touching one of his touch points to activate walking, roaring, chomping, etc.) So you’ll have to decide if this type of safe scare is right on target for your child–or whether this toy will end up at the back of some closet. Watch the video.
Author Archives: Stephanie
The lights…
All day I’ve been posting things to the new website..and as excited as I’ve been about getting the new site launched…something seemed wrong today. The lights have gone down here…and now I see the twin lights from Ground Zero. A reminder of what we witnessed that day from our window…and what we lost as a nation. Sometimes playing with toys seems both ridiculous and life affirming- all at the same time.
Mattel: Fully complied with our safety forms
I’m really happy to report that Mattel has fully complied with our requirement that all toys considered for our awards be verified by a third party, independent lab. While we did not ask for everything, they do have a very long list of award winners between the Mattel and Fisher-Price lines.
As you know our safety requirements go beyond the current government regulations. While we do not independent test the toys, we do require companies to verify that the products meet our standards and that they are tested in an independent lab. There was some concern last week about the Mattel/ Fisher-Price toys that we wanted to review given the news that Mattel had been exempted by the government to use third party labs. We are delighted that they provided us with verification forms for the products we requested.
We will post our new lists and our brand new website on September 15th. I’ll be on the Today Show that morning to share some of our top picks in the educational toy category.
Really? …Star Wars Death Star for Babies
I love Star Wars…and if you’ve noticed, Star Wars toys often find their way to our award list even though technically they violate our “no violent or aggressive toy” rules. It’s fantasy after all.
However, I have to draw the line at a board book – marketed to babies and toddlers – STAR WARS Spaceships (Scholastic). What could this possibly mean to children under the age of two? Is knowing and naming the different parts of the Imperial fleet important? How about more basic knowing and naming concepts like cup or banana?
Most outrageous really is the last page…here’s one you certainly will want to share with your baby on your lap….Let’s all say it together…
“Death Star ….This spaceship has a dangerous laser. BOOM!” 
I certainly get mass merchandising as a concept…but this one goes too far.
Lovies
If you have a toddler or preschooler, they probably have grown attached to one particular stuffed animal or blanket. These often well-worn “lovies” become such important touchstones, that we often recommend you have a backup. With my younger son, we spent hours scouring toy and gift stores for exactly the same Simba doll that sadly went missing at the park. Even at two, he knew the difference.
I’m always curious about how this relationship develops. With our older son Adam, we even have a photo of the first encounter.
From the moment he hugged his first Gund Snuffles at his first birthday party, it was love. Even though he couldn’t talk yet, this particular bear became his constant companion and eventually would become the Mama bear to a family of smaller Snuffles. The original bear’s nose was so thread bare that we had to do a midnight exchange. (My mother was afraid that he would literally bite off his nose! ) Even as he got much older and welcomed a new brother–who of course had to have his own family of bears–this lovey remained in an honored position.
One of the great pleasures of the evening was to eavesdrop on the elaborate stories both boys would weave about their polar bears. They each had silly names, their own language and as a nod to the world they live in, they had their own Polar Bear TV Network–with lots of different programs.
Of course I still highly recommend Gund’s Snuffles. He is an institution in our house. A nearby children’s store always had a wonderful display of snuffles during the holidays..and since my kids rarely went to toy stores, it was extremely special for them to actually go buy a new bear to add to their growing family.
Here are some other choices that may invite such relationships:
1. North American Bear’s Collection of Flatsos. Take your pick, there are pink Elephants, Blue Hippos, Green Frogs…each come in a variety of sizes and are fantastically floppy and deliciously huggable.
2. Kids Preferred Asthma Friendly Puppy Dog is also very sweet and huggable. 
3. Blabla dolls. I’m in love with this collection of dolls and animals. Pricey but very special. 
4. Joobles. Deliciously soft and friendly…happily gender neutral. 
Handmade Toy Alliance reacts to Testing Exemptions for Mattel
We are waiting to hear back on the status of our safety forms from Mattel. In the meantime, I thought this was worth sharing.
FOR IMMEDIATE RELEASE:
“The Handmade Toy Alliance reacts to Testing Exemptions for Mattel”
St. Paul, MN – September 1, 2009 – The Consumer Product Safety Commission (CPSC) continues to
issue important guidance on several key areas of the Consumer Product Safety Improvement Act
(CPSIA), which was passed by Congress in August 2008 and requires all children’s products to be
tested for safety by third party laboratories. Except, it turns out, for toys made by Mattel, the world’s
largest toymaker, who has recalled 12.7 million toys for safety hazards or lead paint since 2007.
The CPSC granted Mattel permission to operate “firewalled” in-house testing facilities instead of
paying third party laboratories for performing required toy safety testing. Although such in-house
testing facilities are allowed under the CPSIA (due to Mattel’s heavy lobbying in 2008), only very
large manufacturers can meet the requirements set forth in the law. Smaller manufacturers, including
the members of the Handmade Toy Alliance (HTA), must pay third party labs for testing services
ranging from several hundred to several thousand dollars per item.
“We are concerned that this is just another example of the fox guarding the hen house,” wrote
Consumer Reports. Members of the Handmade Toy Alliance couldn’t agree more. “Mattel is one of
just a few companies that caused all the panic over toy recalls back in 2007,” said Dan Marshall, Vice
President of the HTA and co-owner of Peapods Natural Toys (MN). “While the provisions of the
CPSIA are causing hardship for hundreds of smaller companies with impeccable safety records, Mattel
has been allowed to bring their testing back in house with only a promise that they will not have
continued lapses in product safety.”
“This really makes me crazy,” said Jill Chuckas, Secretary of the HTA and owner of Crafty Baby
(CT). “This law is nearly impossible for small businesses like mine, but Mattel gets let off the hook.
How is that fair?” Mattel’s stock has risen 33% in the first six months since major provisions of the
CPSIA came into effect on February 10, 2009.
The Handmade Toy Alliance again calls to Congress to amend the CPSIA to make it fairer for small
businesses by allowing the CPSC to apply risk analysis to mediate the costs of compliance without
sacrificing safety. Small businesses should not be punished for Mattel’s mistakes.
Although the CPSC has recently defined a list of materials that are not expected to be contaminated by
lead, many materials still require testing. “It’s fine to exempt wood, fabric, and paper from testing,”
said Cecilia Leibovitz, President of the HTA and owner of Craftsbury Kids (VT). “But as soon as you
attach a nail, zipper, button, hinge, or a coat of paint, we’re back to having to pay for testing. Most of
our members are still very much struggling with this law.”
The Handmade Toy Alliance is a grassroots alliance of 382 retail stores, toymakers and children’s
product manufacturers from across the country who want to preserve consumer access to unique
handmade toys, clothes and all manner of small batch children’s goods in the USA. Formed in
November of 2008 in response to the CPSIA, HTA members are parents, grandparents and consumers
who are passionate about their businesses as well as the safety of the children in their lives. While in
support of the spirit of the law, the unintended consequences of the CPSIA have motivated members of
the HTA to work to enact change at a federal level. More information at www.handmadetoyalliance.org.
Government exempts Mattel from independent toy safety tests
Here’s the story from the LA Times.
Polly Pocket and me
Remember that time in your life when everything really tiny is of great interest? Polly Pocket plays to that childhood love of everything small. Of course I often hear from parents that they hate stepping on all those little pieces of Polly Pocket paraphernalia as much as stepping on Lego bricks. One of the pleasures of my job is listening to kids play with these little settings…the banter of pretend play is priceless. If you haven’t already-video tape these moments…do it soon. It’s over before you know it.
When I first saw the Polly Pocket Roller Coaster at toy fair, I was intrigued. There are rarely track sets for girls. So much to the surprise of my mother and all of our summer interns, I was pretty excited about this set. It goes together pretty well (just don’t try to lift it, it falls apart). There is a fun crank that you use to send Polly up the track…and then she rolls down into the water (also fun). Of course I wish the set had come with more than one Polly…but that’s true of most racing track sets that only come with one car.
This is clearly a one trick pony kind of toy…it’s a closed set (we have the same complaint with most of the current Matchbox sets)…with no ability to mix up the tracks in different configurations–but it is fun. There is water involved–so be prepared for some mess with this one. To watch the video click here.
Note: we haven’t received our safety verification forms back on this product yet.
Automoblox Charity to Benefit Children with Autism
There are just a few days left…but here’s a really great product tied to an important cause.
here’s the press release:
Automoblox, May Institute, and the National Autism Center are proud to announce the launch of “Cars for Classrooms,” a unique summer charitable campaign created to donate innovative toy cars to schools working with children and adolescents with autism. Automoblox, the retro-modern, mix-and-match car design system, has won major awards for crafting a toy that incorporates creative problem solving, visual-spatial processing, and fine motor skills development into an ultra-cool play experience that appeals to kids of all ages and abilities.
With its “Cars for Classrooms” summer charitable campaign, Automoblox will donate one car to a school providing specialized educational services to children with autism for every car purchased at www.automoblox.com throughout the months of July and August 31, 2009. At the completion of the campaign, a list of schools that received Automoblox donations will be posted on each partner’s website. School selection will be managed by May Institute and the National Autism Center.
“Automoblox has always challenged the widespread trend of distraction and disposability in today’s toy market by fusing healthy, old-school play benefits into a unique design system, with a cool factor that speaks the current generation of kids,” says Joe Barrett, CEO of Automoblox Company. “We were thrilled to discover the developmental benefits our toys offer to special needs populations, especially children with autism. But this discovery left us with the problem of how to get these toys into the schools, which is why we’ve partnered with May Institute and the National Autism Center.”
Mr. Barrett continues, “Especially in this economy, when school resources are being continually stretched, we’re really excited to collaborate with these two nationally recognized organizations and our customers to help our toys reach the populations that need them the most.” FedEx will be donating their shipping services to deliver the cars to the schools.
May Institute is a nonprofit organization that provides educational, rehabilitative, and behavioral healthcare services to individuals with autism spectrum disorders (ASD). The National Autism Center is a nonprofit organization dedicated to serving children and adolescents with ASD by providing reliable information, promoting best practices, and offering comprehensive resources for families, practitioners and communities.
According to Alan Harchik, Ph.D., BCBA, Senior Vice President of Educational Services for May Institute, “Social interactions, communication, and applying simple concepts to more complex problems are particularly challenging for children with autism. These toys offer us another context and additional opportunities to work on these important skills.”
“It is a thrill to partner with Automoblox,” says Susan M. Wilczynski, Ph.D., BCBA, Executive Director of the National Autism Center. “The company’s ingenuity and generosity will be so greatly appreciated by schools serving those with autism across the country.” Dr. Wilczynski continues, “We have a shared vision of providing schools with toys that will enhance and build on the educational experience for children with autism.”
The “Cars for Classrooms” campaign will run through August 31, 2009. To participate in the campaign, visit www.automoblox.com to purchase a car or truck. Customers participating in the campaign will enter the code “donation” at online checkout.
About Automoblox
Combining the simplicity of warm, traditional wooden pieces, colorful translucent roofs and bright rubber tires, Automoblox offers an innovative play system that inspires creative thinking and many hours of educational fun for kids, young and old. Visit Automoblox online at www.automoblox.com.
About May Institute
May Institute is a nonprofit organization that provides educational, rehabilitative, and behavioral healthcare services to individuals with autism spectrum disorders (ASD) and other developmental disabilities, brain injury, mental illness, and behavioral healthcare needs. Headquartered in Randolph, Mass., the Institute also provides training and consultation services to professionals and organizations.
Since its founding over 50 years ago, May Institute has evolved into an award-winning national network that serves over 25,000 individuals and their families annually. The organization operates four schools for children and adolescents with ASD and other developmental disabilities, and provides school consultations to 200 over public school systems each year. For more information, visit www.mayinstitute.org.
About National Autism Center
The National Autism Center is dedicated to serving children and adolescents with Autism Spectrum Disorders (ASD) by providing reliable information, promoting best practices, and offering comprehensive resources for families, practitioners, and communities.
An advocate for evidence-based treatment approaches, the Center shares practical information with families on selecting effective interventions. The Center also conducts applied research as well as identifies training and service models for practitioners. Finally, the Center works to shape public policy concerning ASD and its treatment through the development and dissemination of national standards of practice.
For more information about the National Autism Center, call (877) 313-3833 or visit www.nationalautismcenter.org.


