My Little Pony Goes UNDERWATER!

I don’t know why this made me laugh–but some how I thought My Little Pony was silly enough (yes, yes, enjoyed by millions, but still there’s something about the never-ending pink rococo plastic fantasy settings that always gets me thinking about archeological digs centuries from now..and what they’ll think about such design and the civilization that played with them.)  Click here to watch our video.

My Little Pony has now become a merpony…no kidding. So now the merponies have there own new underwater castle. From the press release, you’ll see why this was the next obvious evolution for My Little Pony:

Located in the heart of the sea, this magical castle is an underwater dream come true for the MERMAID PONIES.  Each pony will love to explore this nautical treasure with lights and sounds .  Discover PINKIE PIE’S secret shell bedroom that really opens and closes or take a pony for a ride on the “magical” seashells that allow her to “swim” around the castle. The MERMAID ponies will love to “splish and splash” on the waterslide or hang ten on the “real” waves with the tubular surf boards.

The Castle will retail for $39.99 and be available next Fall.

Are you looking at me? My Little Pony is Back!

mylittleponyHasbro is re-introducing the “iconic” (their word) My Little Pony Collection…there’s Pinkie Pie (The Leader and Everyone’s Best Friend), Rainbow Dash (Glamour Girl), Cheerilee (Storyteller and Hairstylist), Scootaloo (The Playful Little Sister), Sweetie Belle (The Fun Loving Unicorn), Toola-Roola (Artist) and Starsong (Multi-talented Singer and Dancer).  And all along I thought they were plastic little pony figures with outrageously colorful mane and tails!


Anniversaries in Toyland

The toys we played with as kids also help define which generation we belong to– they become cultural touchstones. (I knew I was getting a little bit older when the several pr folks told me about their own Cabbage Patch Dolls and My First Ponys.)You may be interested to know that some of  the toys many of us enjoyed as kids, are hitting significant milestones:Lego – 50 yearsCabbage Patch- 25 yearsMy Little Pony – 25 yearsHot Wheels- 40 yearsEasy-Bake Oven- 45 yearsScrabble – 60 yearsTrivial Pursuit- 25 yearsHard to imagine a time when there wasn’t Scrabble!