Now that Fisher-Price no longer has Elmo, the big push for this season in the novelty doll category will be Dance Star Mickey. He made our Platinum Toy Award List— hey, he’s Mickey, he’s pure novelty and he dances. We just got a press release indicating that his rollout commercial will be tonight during ABC’s Dancing with the Stars. Makes sense and to bring more things into cultural sync, he will be in the commercial with Donny Osmond. The fact that Mickey does Michael Jackson’s moon walk also seems right since if you grew up in the late 60s, you probably watched both the Jacksons and Osmonds at some point (both had their own cartoons).
Watch our video of Mickey from Toy Fair.