A few weeks ago we announced that going forward companies would have to comply with our new safety guidelines when submitting a toy for review. We now require companies to sign off that their product has ZERO lead and ZERO phthalates. This means that the product may not have surfaced coated or embedded lead. Currently the federal government allows up to 600 ppm of surface coated lead and has no regulations as to embedded lead or phthalates. For more details on the differences between the two types of lead, visit www.toyportfolio.com. We have also indicated to past award winners that if they would like to be listed on a lead free list, they need to supply us with the form.

So far the number of companies that have complied: zero.

We will keep you posted. We will start posting the names of the companies that do comply. A number of companies have been in touch to let us know that they are working on it – but as of today, we have not received a single signed form.