At toy fair this year there was a booth that caught my attention…while most booths are chockful of game/ dolls/toys/electronics/candy…this booth had a chair.  I was at the very end of toy fair–I’m pretty “toyed” out by then, but I stopped.

The cardboard chair from eliafun.com had a very modern appeal.  It comes undecorated (left) with big bold stickers (a la Marimekko)…that also looked like fun (and something a parent wouldn’t mind having around).  Our testers really enjoyed working on the chair….the directions were easy to follow and one of our testers was delighted that the chair is reversible giving her more options about decorating!  She and her mom are thinking about decoupage.  Their site has lots of creative ideas for decorating. The chair holds up to 200 lbs. – impressive.  Michael Gross, the President (and an architect/engineer), also points out that the chair is completely recyclable. Michael’s background is evident in the construction and design of the chair.  We’ve seen many cardboard products in the past – many with extensive pre-printing on them – making them more like 3D coloring books.  What I really liked about this chair besides the design–was the open-endedness of the project.   The chair retails for $34.99.  The site also indicates that a table is in the works.