An interview with Jim Becker of Becker&Mayer! (SmartLab)

little-jim As you know the time frame for the new safety regulations under the CPSIA have been extended by a year. We asked Jim Becker, the co-partner of becker & mayer! some questions about the regs and the new direction of their science/activity kits under the SmartLab brand.

How has the last year of changing safety regulations affected your business?

Because we’ve been selling a lot of products to major retailers over the last few years, we’ve been in the thick of safety regulations for a while now. So we are ahead of the curve, so to speak. I would guess the effects on us are probably less than for other companies.

There are certain kits that we just won’t be able to sell anymore. For others, it’s an added extra expense. And for new products, we really have to design around the safety regulations.

Do you think the extra year before the enforcement of the new CPSIA was necessary?

Yes, because manufacturers need time to redesign their products to meet the regulations.

What was the goal of new redesign [rebrand] of your kits?
While we love the SmartLab dog, as do all of our loyal customers, we decided to rebrand in a way that showcases the components. Our goal was to retain the fun of the dog but focus on the excitement of the product.

What is your favorite kit in the new line?
You-Build-It RoboXplorer…We really created something entirely new that allows kids to build a robotic mechanism that is not only fun to play with, but also teaches kids the fundamentals of robotics. One of the greatest features is kids get to experiment and change things learning through trial and error—the best way to learn!

(SEO: we haven’t tested this one yet.)

What was your favorite toy as a kid?
Legos…I loved to endlessly build things. As a teenager, I graduated to building simple electronics, so my other favorite “toy” was a soldering iron. And, I still have it!

One Year Extension for New Toy Safety Requirements

Toy makers got an extension last week  to meet some of the new requirements under the new Consumer Product Safety Improvement Act (CPSIA).  You should know that the stay does not apply to the following:

“The stay does not apply to:

  • Four requirements for third-party testing and certification of certain children�s products subject to:
  • Certification requirements applicable to ATV�s manufactured after April 13, 2009.
  • Pre-CPSIA testing and certification requirements, including for: automatic residential garage door openers, bike helmets, candles with metal core wicks, lawnmowers, lighters, mattresses, and swimming pool slides; and
  • Pool drain cover requirements of the Virginia Graeme Baker Pool & Spa Safety Act.”

To read the Commission’s complete press release, click here. While I’ve heard from some of our testers about their concerns about the delay, I’ve also been in touch with small toy companies that want to comply but are completely confused as to how they achieve full compliance. The mechanics of compliance need to be address so that everyone knows what they need to do and it needs to be set up so that companies can do it without going out of business.

Much of the innovation in this industry has always comes from small start up companies– yet I can’t imagine taking on this industry at the moment. And as much as toy makers have been slammed in the last two years…many are really sound  businesses that strive to make quality products.   From our conversations, they want to do the right thing–they just would like some clarification. If you take a look at the faq’s section of the TIA’s website you’ll see just a glimpse of the scope of questions confronting toy makers.

So to answer some of your emails–yes, we’re disappointed…but more with the lack of clarity from the CPSC.  Our hope is that they streamline the process so that companies can easily comply and restore the public’s confidence in the industry as a whole.