As part of the green trend, Aurora is introducing a new line of plush called Aurora Naturally. According to the company, these stuffed animals are made from 100% soy fiber — who knew? The stuffing is 100% Kapok (I didn’t know that kapok is a silky fiber known for its hypoallergenic softness). It’s also a sustainable rainforest crop–cool. We’re looking forward to testing this line.

When recycling was a huge trend in toyland (about 15 years ago) it translated into a lot of clever recycling trucks–but that was about it. We’re really looking forward to seeing how the industry responds in a more meaningful way by using greener or re-purposed materials as well as delivering the message in a way that is playful (as opposed to overly preachy).

My personal goal–to remember to bring all the bags I already purchased to the grocery store!