As someone who walked away from a legal career to play with toys (and not regretted it for a moment) – I’m always curious about how other people land in the toy industry. Of course the toy business is a business–but there is something special about it. The continued connection to the magic of childhood–sounds sappy but it’s true for anyone really committed to making quality playthings for kids.
I especially love start up stories and Mary Beth Minton, of Arete LLC, has all of my favorite ingredients…a strong business education (she went to Wharton), a strong business background (she worked at Bankers Trust) and a desire to fill a niche she saw in the toy industry by observing her own kids. The result, The Adventures of Zylie Bear and Shen the Panda…both Oppenheim Toy Portfolio Award winners this season. These high styled bears can travel the world in great fashion. Read our interview.