Trends from Toyland: Soy Fiber in Toys

As part of the green trend, Aurora is introducing a new line of plush called Aurora Naturally. According to the company, these stuffed animals are made from 100% soy fiber — who knew? The stuffing is 100% Kapok (I didn’t know that kapok is a silky fiber known for its hypoallergenic softness). It’s also a sustainable rainforest crop–cool. We’re looking forward to testing this line.

When recycling was a huge trend in toyland (about 15 years ago) it translated into a lot of clever recycling trucks–but that was about it. We’re really looking forward to seeing how the industry responds in a more meaningful way by using greener or re-purposed materials as well as delivering the message in a way that is playful (as opposed to overly preachy).

My personal goal–to remember to bring all the bags I already purchased to the grocery store!

0 thoughts on “Trends from Toyland: Soy Fiber in Toys

  1. I am interested in understanding how you are using the soy fiber in the plush toys. I work in the soy industry and we manufacture soy fiber products and I would be interested in talking to someone about this.
    Carmen Compas

  2. Hi Carmen,

    We work in the plush industry and we will be making a line of dolls from this fabric. If you have any success in your quest to make soy fiber, it would be nice to have a chat with you about potential collaboration.


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