We don’t think so- yet this is a question we’re asked all the time by reporters.  The truth is many licensed toys are more like merchandise–not meant to have more than a fleeting time in your child’s life.  Having a piece of the hottest movie or tv show can be really satisfying even if the toy itself may not be amazing. (I would have defended my Partridge Family lunchbox and trading cards to the death).

Partridge Family Trading Cards

Partridge Family Lunch Box--I had this one!

That said, to reject all licensed products just because they are “licensed” would mean missing out on a lot of really great toys. Read Joanne’s article that features many of this year’s top picks in this category.