Toy Fair 2010: Crayola = Fun

Crayola's Model Magic!

Based on our visit at Crayola, there’s a lot of promisingly fun  products rolling out this year. Happily these toys will start arriving soon. For reviews, check our website www.toyportfolio.com.

Chalk News. You know I’m all a huge fan of their chalk. This year there are new super sets of 3D Chalk (one features Toy Story). I love this stuff. But what’s really new is a chalk making set.  Looks like our kind of craft kit- we’ll have to see how it works.  They also have a spiral top for chalk. My brothers will tell you, I really stink at the spining top thing but even I think I can make this one work. Watch the next post for a demo of the spiral chalk top.New Chalk Sets from Crayola

Model Magic. How cute is this new set where you can make little pieces to add to forms.

New Model Magic Sets

Also big, things that Glow in the Dark. During our visit to their showroom, the lights were being turned off repeatedly to show off more glow-in-the-dark sets.  I have a sense some will be more successful than others -but we’ll put them all to the test as they come out.  We gave their Glow Station an Oppenheim Toy Portfolio Platinum Award.

Glow Station...larger glow-in-dark toy!

New Crafts for Tweens. They have a new line called Pop Art Pixies,  featuring  four tweens (that look like they’re related to the Fashion Angels) – each has a theme.  One likes to recycle, one likes to decorate…you get the idea. Some of the kits looked like they would be great fun for 9-12 year old crafters. Stay tuned. I particularly liked the look of the recycle kits – and will be interested to see how our testers react.

Tween Craft Sets

Amazing On-line Program. You send in a picture of your child, they create a cartoon image based on that photo, you then customize your own coloring book adventure featuring your now “cartoon” child.  LOVE this.  You get the code for this site when you buy a certain size box of crayons (hey, who doesn’t need a new box of Crayola?).  This new platform will launch officially in the fall–but we’re working out details for making it available to our readers soon.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>