It hasn’t been lost on us here that dollars, much less toy dollars, are tight. As I’m working on my segment for Thursday morning on Recession Proof toys and activities…my mother just noted that one of the dolls that we really love is $40. As reviewers we had just gotten back into the swing of reviewing products after all the lead controversy of the last two years. Now–we’re struggling with price. Most companies have, out of necessity, become much more price aware–a very good thing. We were expecting toy prices to go up due to all the added costs of safety testing…but there is such pressure at retail to be competitive that the majority of toys coming in for review are under $25. I have a sense that people will not be filling the “cart” –but be more selective in the products they bring home.
I hope it doesn’t rain on Thursday…I love being outside with the kids and the crowd. There’s a lot of energy that just makes doing the segment more fun!