New Star Wars toys always make me so happy! Here’s a preview of the toys we’ll be looking to test this year.
New games from Wonder Forge, Star Wars LEGO, and playset from Hasbro.
Visit us at toyportfolio.com for reviews.
Trending in toyland for 2014? The Hulk. Here from Hasbro and LEGO.
Hasbro has a lot of Monopoly news this season. First they retired the iron play piece which feels right to me. I’ve never known anyone hollering to be the iron. So here’s the replacement…a cat. If you’re a cat person, I suppose, this will be a great addition. For me, I’ll stick with the doggie.
The new play piece for Monopoly…the cat.
Also new for 2013, the Despicable Me 2 (click thru to watch the trailer-it’s really fun) version to coincide with the launch of the movie this July. Comes with off-the-chart cute minion pieces (they had to glue them down at toy fair so that they wouldn’t walk out of the showroom. In the good old days, they would have given us a sample, but I digress). Personally, I’d take any one of the minions over the cat! I like that both versions are classic Monopoly sets where a person, rather than a electronic device, is the banker.
Monopoly Despicable Me2 Version from Hasbro
This is the 6 BILLION dollar question this year. If toy makers have their way, the answer will be a resounding yes. In fact, it seems that many are betting the farm on it. With APP sales exceeding $6 billion in 2010 and estimated to reach $25 billion by 2015, you can’t really blame them for wanting a piece of this mega pie.
Mattel's new Appitivity Angry Birds
The big take away trend of TOY FAIR 2012, that officially begins tomorrow at the Javits Center in New York City, is the arrival of digital “enhancing” toys. There’s even a whole new vocabulary: you’ll hear that your child needs toys that help “blend” their reality and digital play experiences. Clever new brand lines such as Apptivity (Mattel) or AppGear (WowWee) or AppMates (Disney).
Fisher-Price Laugh & Learn Apptivity Monkey
But at the end of the day, does your 18 month old baby really need a bear with an iPhone for a belly? Does your four year old who loves Hot Wheels really need to have a special car to race on the surface of your iPad? Does your child need a plastic fishing rod so that he or she can “virtually” fish with an attached smartphone?
I was pretty cranky this week as I started previewing this new category. I couldn’t quite put my finger on why and then yesterday, after having visited both Mattel and Hasbro’s showrooms, it became clearer to me. I wasn’t exactly cranky, just a little bit sad. I love toys. I’m always excited to see what those clever toy makers are going to wow us with. What innovative uses of technology would we be able to share with our readers? Unfortunately, this new category feels like the toy industry is desperately trying to remain relevant in a world where even the youngest children (who are not even talking yet), can navigate their parents smartphones and tablets.
The question for us always comes back to whether the technology enhances the play experience. In other words, do you need a toy to have the same or greater amount of pleasure when playing Fruit Ninjas or Angry Birds? Is the APP experience lacking or less than optimal if you don’t have these 3D action figures? Does having an iPhone APP at the center of your game board really make playing a round of LIFE or Monopoly better? As with most new categories we review, the ultimate answer will be made on a case by case basis.
Hasbro's New Version of LIFE with iPad
In the swirl of wow-look-what-we-can-do-now in toyland, it’s almost easy to miss the next important question. Is this toy developmentally appropriate? We know that handing off iPhones and iPads to very young children has become part of our culture. Parents often marvel at how well their kids navigate such experiences, and we all know that such a hand off can be particularly useful when you travel or on a tedious line at the grocery store. (I can barely make it through the Whole Foods line without my phone.) But now ask yourself whether it’s beneficial to extend that time by adding toys to the experience. What other real world play experiences are being missed by adding more screen time? While the technology is far too new for studies that research the impact on small children, at this point we see no reason why this screen time will be vastly different from television, baby videos, or video games and their negative impact on children. In other words, less will probably be more. And when you’re talking about very young children, none may be even better. Not a popular suggestion we know. As with most things, we have a sense that moderation is probably the most realistic goal.
One more thing. It also seems somewhat tone deaf to be suggesting in these difficult financial times that expensive technology must be acquired for playtime. I know we all have phones and according to the folks at Mattel, one in every five house holds owns an iPad – but still. From a consumer point of view, board games have always offered great value. Most games cost under $20. Now, that’s $20 plus the cost of your iPad or iPhone.
I feel much better now. And while I understand that toy companies want in on this booming business, I hope that all of those creative toy makers will remember that playing in the real world with wonderfully crafted playthings is still something to be valued.
Flying Super Grover 2.0 from Hasbro
The previews for Toy Fair 2012 ( that officially kicks off on February 12th) , which is a preview of the toys that will be available for the coming year, have begun. Are you with me?
So far, we haven’t been too blown away with what we’ve seen, but I have already found my toy crush…his name is Flying Super Grover 2.0.
We have only seen a prototype of Flying Super Grover (he’ll be available from Hasbro in the fall). So this isn’t an official review, but just look at him. The cap, the eyes peeking through, the splash of his yellow lightning bolt on his fury blue chest…and don’t even get me started on his pink nose. He promises to make appropriate sound effects when he’s flown. He will know when he’s going up and down. He had me at “helloooo every bud-deeeeee!” In any case, he clearly is going to give Elmo a run for his money.
This morning we headed back up to the studio to take another shot at talking about Hot Toys of the season. The segment had been bumped on Tuesday. This time we got into the right car. On Tuesday we had gotten into a car that was headed to the airport -which should have been a signal to us that the rest of the morning was probably not going to go smoothly.
With Joanne (the best biz partner and mother!) outside the studio
We arrive at the Today Show. All was unusually quiet in the green room. The Duggars had been there on Tuesday–making for a very crowded room! This time Robert Pattinson was upstairs
Robert Pattinson visits Today Show
…we never got to see him but he certainly draws a crowd outside the studio. I always wonder about the fans that wait overnight to catch a glimpse. I thought it was fitting that we were there with Mattel’s Monster High Dolls that are really part of the Twilightization of America. Our tween testers, many of whom have not read the books or seen the movies really still love these dolls.
Mattel's Monster High Doll Collection
At first I wasn’t sure how I felt about them. They’re so over the top–but I’ve come around. Their focus is on character traits of each monster and how they navigate high school. It’s less about their body image. I also like that there are boys in the line, and that Mattel participated in an anti-bullying campaign this year with the collection. I certainly wouldn’t characterize them as beautiful dolls–but they do have a sense of humor that appeals to the 7 & up crowd.
Getting to know Let's Rock Elmo
Many of the kids who were scheduled to be on the segment on Tuesday came back today. We were very grateful to their parents! We were also joined by some other families who quickly got into the swing of the segment. I’d always rather do a segment with kids there–it just adds more energy and I think it’s useful to see kids actually playing with the toys we’re talking about.
Right before the segment
For complete reviews of the toys we showed on the segment, visit www.toyportfolio.com. You can also watch the segment on the Today Show by clicking here.
Natalie Morales, Stephanie Oppenheim and toy testers at the Today Show
One of our favorite testing families!
This morning my mother and I headed uptown to do a segment on the Today Show about the season’s hot toys. Let’s Rock Elmo is one of the toys we’re going to talk about. My overriding concern going uptown was the massive zit on my face. Don’t you think at a certain age that you should get a pass on acne? My hitting the Halloween candy hard last week probably didn’t help the situation…but still, I do believe that there should be a time limit on the whole adult acne thing.
The good news is that the AMAZING makeup artist Christine waved her magic brushes over my face (in other words spackle was used) and the zit was gone. Seriously–it’s pretty magical. My hair is done–all is good. The kids started arriving for the segment.
The Duggars graciously agreed to let two of their daughters join us. The Duggars were on the Today Show to announce that they were expecting baby #20! Michelle Duggar and I had a conversation about our respective cravings during pregnancy. I wondered if they changed over time. I take my hat off to her–I can’t imagine twenty trips down that road. She has a very calm core– also necessary to run a household with that many kids! 
Our segment was bumped so we were scheduled to post-tape. So we had the kids in the studio, turning the toys on…but then it was decided to have us back live on Thursday instead-so off we go.
So before we left, I went to the ladies room. And then Lisa VanderPump joined me as I was waiting my turn. She was very friendly.
I’ll own up to it, I am a RHWBH watcher. I don’t want to – but then I can’t stop myself. It’s the sheer genius of Bravo programming. That’s probably a whole other blog posting. Anyway, I marveled at the seriously high Brian Atwood leopard print pumps she was wearing. I’ve tried them on (not in the leopard print) –and while I think I look pretty silly in them, they looked great on her. 
They make my Jimmy Choo’s look like they’re from the children’s department. For the record, most of these shoes are not in keeping with my feminist roots or my desire not to be crippled, but I also do enjoy being taller. So maybe I’m more a height-ist than a feminist. I just always wonder whether anyone finds these shoes comfortable? In any case, Lisa looked terrific and was on the show to discuss her new book about entertaining.
We then went to visit the wonderful Richard Davies at ABC Radio to talk toys!
So even though I didn’t get to discuss the hot toys of the season on the Today Show yet, it was still a fun day. The nexus of Michelle Duggar and Lisa Vanderpump–now that’s pretty intense. Tune in Thursday morning in the 9 o’clock hour to see our segment!
Tomorrow morning I’ll be sharing some of our award winners that are what the media calls “hot toys.” These toys are often the ones your kids see again and again on tv commercials. Hot toys tend to be more about novelty than anything else, and while there’s absolutely nothing wrong with some novelty, it shouldn’t be the only type of toy your child receives for the holiday. A playroom full of novelty toys will invariably result in a chorus of “I have nothing to play with” before the Christmas tree is removed from your house.
That said, we always look at the toys that we know will get a great deal of hype. Do they work as well as they do on the commercials? I remember one year a doll that was supposed to flip and flip — but only really did one flip and that was with a great deal of assistance. Not exactly what the commercial promised. The toys on our “hot” list are products that our toy testers really enjoyed. 
Hot toys can take on a life of their own during the holiday season. Many lists are generated by toy retailers – this tends to be more about marketing than full reviews about the toys themselves. Hot toys provide the perfect “toy story” and is often the first question we’re asked this time of year, “so what’s the hot toy of the season?”
This type of toy frenzy doesn’t always mean the toy is right for your child. Furby, for example, got so much buzz from a Wired Magazine piece even before it hit a single toy store in this country. And while it was the toy to get, it certainly wasn’t the ideal toy for toddlers who would have been a little frightened by the gremlin-like nature of the toy. Grown-up collectors can also fan the fire of a toy- this can also lead to ridiculous prices on-line.
While no one toy seems to have taken on the mantel of the “it” toy of the season, there are several that are getting lots of buzz – from the latest Elmo (he now wants to be a rock star) to amazing Star Wars LEGO builds or a remote control flying Shark. If any of these toys are on your child’s wish list, our suggestion is to buy them early. As was the case last year, inventories are not particularly deep.
For full reviews of those we recommend, please visit our website at www.toyportfolio.com.
And be sure to check out our full list of Platinum, Gold, Blue Chip and SNAP (Special Needs Adaptable Product) Award winners.
I can feel the anticipation for this weekend’s opening of Cars2 from Disney Pixar from our testers in the 3-7 age range. While we haven’t seen the movie yet, we have been busy for the last few weeks taking a look at many of the new Cars2 games and toys. Videos of all CARS 2 products are also on our youtube channel.
Our testers loved the new LEGO DUPLO sets…The pieces are chunky and satisfying and can be integrated into your existing sets of LEGO DUPLO.
LEGO DUPLO Cars 2
We have also taken a look at all of the new games from HASBRO with the Cars 2 license – now attached to many classic board games.
Here’s what you need to know about each:
Cars 2 Connect 4 – In interest of full disclosure, I love Connect 4. It’s one of my favorite games for the 6 & up crowd. A beginning strategy game that kids really like (and their parents don’t mind playing). Sometimes the added license detracts from the game. A few years ago, there was a Sponge Bob Squarepants version that interfered with the utter elegance of this game (where you drop pieces into the grid with the goal of getting four in a row before your opponent). I would not recommend this game for pre-schoolers. Even for 6s, it’s a game that they need to play several times before they make that leap to being able to think several steps ahead.
Cars2 Connect Four
In this new Cars 2 version, the game play still comes through. Rather than the classic game where the game pieces are red and yellow, you’ll need to place the decals on the play pieces. They become either Mater or Finn. The color scheme of Mater (brown against white) vs. Finn (blue) makes it easy to distinguish the pieces (a plus). If you don’t have a Connect 4, and your child is into Cars 2– this wouldn’t be a bad version to buy. In any case, we’d always recommend the classic Connect 4 as part of your game library.
Cars2 Monopoly
Cars 2 Monopoly
Also very well done. Smartly identifying the younger audience for this movie, this version of Monopoly is closer to Monopoly Jr. — the money is much easier (only one dollar bills). Our testers loved the way you spin…which you do by moving McQueen around the track that circles the game board. Instead of Park Place and Boardwalk, the spaces are other characters from the movie. A well-designed licensed game that integrates the license into classic board game play. This game is appropriately marked 5 & up. Most younger kids will find the game play frustrating.
Cars 2 Guess Who?
Cars 2 Guess Who?
I’ve never been a huge fan of Guess Who? Here the game play is guessing by process of elimination which character from the movie your opponent has picked. I would say that if you have a super fan of the movie, they will love having all of the characters on the top of the board. It would also be a good travel toy for the car. Not sure I’d make the commitment to taking this one on a plane ride. I don’t think it will have that kind of lasting play value. Instead of playing by picking out hair color, here you’re asking “Is your car blue?” It is a game that calls for visual discrimination…it just never grabbed me as overly exciting.
Cars 2 Memory Game
Cars 2 Memory Game
If you have a 3 or 4 year old in the hunt for a Cars 2 game, this is best choice. If you’ve ever played a memory game with a preschooler or early school aged child, you know they have the ability to crush most adults at this type of game. They’re really great at the short-term memory. I’m not sure why adults tend to lose at these games…are we distracted? Already on the decline in this department? In any case, this is a particularly clever version of memory that incorporates the theme of Cars 2 into the game play. Once you make a “match”, the cars are placed into the grandstands to watch. Kudos to the design crew at Hasbro for coming up with this added dimension. There is also a score board where you are “racing” up to the finish line. Your play piece is a car. Now our testers thought that the cars should have had working wheels… but it’s still a nice aspect of the game.
Cars 2 Operation is pretty much what you’d expect. Instead of the classic big guy, it’s the character Mater. The board features bed bugs…a sign of the times.
Cars 2 Sorry! Sliders
Cars2 Sorry! Sliders
This one takes a while to put together but once you have the track assembled it’s pretty large. The game play involves “sliding” your piece around the track five times, but watch out your opponents can sometimes slide you backwards. This Candyland aspect (even worse because it’s being done to you) makes this a potentially “heated” game. Marked for kids 6 & up — but I suspect many of these games will be purchased for younger players. I’d really stay away from this one for 4s and 5s – the slide backwards will likely produce tears. (Unless they are playing with a parent.) The other problem with this game from my point of view is that the pieces do not fit back in the box unless you take them apart again. If you’re the parent in charge of such tasks you know how annoying this can be…why no make the box that 1/2 inch taller and wider so that the pieces can fit in without taking them apart!
Car 2 Trouble
Car2 Pop-o-matic Trouble
If you liked playing Pop-o-matic Trouble as a kid, you’ll enjoy this version. The character Mater is in the middle and you “pop” in the center of his vehicle. I thought it would make a car sound when you popped…like last year’s R2D2 Star Wars Version (my all time favorite). It was noisy (and more expensive) …so this one is less high tech. The game play remains the same.
And as Forrest Gump would say…that is all I have to say about Cars2 games.
